Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.


Bring Together All Your Enterprise Content — Social/Blog

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Elegant Management of PR and News

Ingest wires from the feed and publish them automatically to the site. As news is picked up, easily organize into a beautiful "In the News" module. This provides a clean workflow for the PR team to work with the Site/Marketing team efficiently.

Win Organic Search Systematically

Our proprietary creation and distribution tools make it easy to understand how to win organic search phrases through content. Our platform gives you every advantage in SEO:

  • Progressive Web App
  • Google's Schema Data Supported
  • Google's Accelerated Mobile Pages (AMP) Supported
  • 2–3x Industry Average Page Speeds
  • Proprietary SEO Tools Integrated Into Google's APIs

Win Organic on Social Systematically

Our proprietary social amplification tools make it easy for creators and marketers to align the content being created with its natural social distribution channels.

  • Built-in Social CRM That Ties Content Tags to Social Sharing Partners, Influencers, and Outlets
  • Facebook Instant Articles/Canvas Support
  • AMP Support for Twitter and LinkedIn
  • 2–3x Industry Average Page Speeds
  • Proprietary SEO Tools Integrated Into Google's APIs

Match Content With Conversion

Our taxonomy systems make it simple to match the most important conversions to purchase, demo requests, click-throughs, and loyalty items in a systematic way. RebelMouse product feed ingestion and taxonomy tools make matching the right content to the right conversion action powerful.

Customer Journey

Map content to a customer's journey and deliver personalized messages on site and through email that follows the customer journey map for your enterprise. We can begin to build profiles based on content read, through email capture, comments, and submissions. Sync with your Marketo/marketing automation platform (MAP) and/or Salesforce/customer relationship management (CRM) platform, as well as newsletter providers. Then, build rich profiles through users' content consumption and interaction patterns.

Build Influencer Communities

We can begin to build profiles based on content read, through email capture, comments, and submissions. Granular roles and easy management of (massively) multiple communities makes the rollout of influencer and fan content on specific topics an opportunity for brands to roll out.

Customer Contests and Submissions

Brands are in a wonderful position to give rewards to their customers for being creators who tell their brand story. RebelMouse makes executing contests at scale easy to capture content for your library to reuse for content marketing.

Custom Announcement Splash Pages

Brands need a platform that makes announcing big moments in their company's history in a splashy way easy and dynamic. Our platform is built as a creative platform, and canvas pages can be built on the fly for special purposes. Our creative agency is excellent at turning around ideas and key moments into high-performance experiences that work across all devices and social platforms.

Enterprise Support of Regions and Languages

RebelMouse enables enterprise workflows for content to get localized between global offices or partners in an efficient and safe way that keeps design and experience unified while giving creative freedom to support vibrant local and regional-based micro hubs. Our translation workflow includes machine-learning support to make humans more efficient, and our assignment workflow helps make a global launch of a campaign efficient and effective.

A Smart, User-Facing Taxonomy

Brands often use their own internal language to talk to consumers. RebelMouse has built some of the biggest media properties in the world and understands how to untangle internal taxonomies to ensure the user-facing site structure makes sense to your customers.

Multivariate Native Performance Testing

Most multivariate and experiment software on the web use JavaScript to rewrite pages after load. This creates clumsy experiences for users that cloud your data. RebelMouse has a native handling of multivariate testing that flows into custom dimensions data, meaning every layout or product tweak can be tested for performance against key KPIs like conversion, pages per site, time on site, etc.

Custom, Enterprise Google Data Studios

Out of the box, RebelMouse populates a tremendous amount of data layers through custom dimensions and events in analytics programs. We take all this data and customize a 5–10 page Google Data Studio dashboard that provides key insights your team can wake up to and look at every day, that your management teams can review weekly and monthly, and that can be used to report to a board of directors. The custom reporting we provide also includes data from API integrations, so you are able to see the whole picture of your brand's pulse in the digital ecosystem. Our custom Data Studios let you splice to performance across key layouts and pieces of content, and analyze reach and conversion as well.

Here's a look at some of the beautiful sites we power:

More United Airlines Hub Examples

Are you ready for your brand to grow loyal followers through meaningful engagement that validates your core mission? Request a proposal today and let's start working together.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

Making Sense of PageSpeed Insights and Core Web Vitals

Page speed and Core Web Vitals are an important piece of the SEO puzzle. Having a quick load time and passing Core Web Vitals are important factors in Google's search ranking and results. But there are multiple ways of testing your speed and vitals, and it can get very confusing to try and understand the results since different measuring tools can result in different scores.

Keep reading... Show less

Reach New Revenue Heights With RebelMouse’s Boost Spot Placement

Authentic sponsored content piques user interest and yields high rewards

Monetization has to be multifaceted. Publishers must deliver a site experience that makes the user a top priority without sacrificing the ability to generate ad revenue. After all, readers are no longer going to put up with irritating ad experiences that slow down their consumption of content. And since publishers can't rely on a few viral moments to make ends meet, successful ad campaigns must feel genuine and produce consistent returns to be effective.

The need for smart, sticky monetization methods is nothing new, but publishers and marketers alike are starting to perfect the modern ad experience better than ever before. This success is due in part to the increased use of sponsored content.

Sponsored content is the creation of content for a brand by a publisher — whether it's an article, video, listicle, or any other dynamic media — that is paid for by the brand. But here's the key: Sponsored content, when done correctly, is a valuable content experience that retains the same voice and integrity of the brand that's sponsoring the placement. This seamless integration into the natural flow of content that the publisher normally creates makes it one of the most effective ways to build site revenue. In fact, 80% of readers believe authentic content is the main factor that will drive them to follow or engage with a brand.

Keep reading... Show less

RebelMouse Q2 2021 Platform Performance Updates

Q2 of 2021 was a big quarter for the open web. Google delayed their release of SEO ranking by CrUX report, and they changed their method for Lighthouse scoring drastically. Our team was a few steps ahead of these changes, and we were able to update our platform so sites in our network had little, if any, performance interruptions.

We invested over 1,592 hours into our platform in Q2 2021 alone, and all of the sites on our platform received the benefits of these updates. To break it down into large buckets, we invested in the following key areas:

  • 538 hours dedicated to new features
  • 725 hours dedicated to improving existing features
  • 329 hours dedicated to performance and infrastructure updates

Here are the major updates that we've added to the RebelMouse platform in Q2.

Keep reading... Show less

How to Use the Pagination Element

You can add pagination to section, tag, and archive pages using RebelMouse's Layout & Design Tool. This can be done through our Pagination element:

Using the Properties card, there are three options that you can configure on the Pagination element:

Keep reading... Show less
Subscribe to Our Newsletter