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Meet RebelMouse's Particle Assembler and Accelerator

Revitalize Articles With an Advanced Content Lifecycle

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral. But social has completely changed this paradigm.

Now the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.


Particles are powerful micro pieces of content that can stand on their own, but often get lost in the mix. It's why we created our Particle Assembler. Our Assembler functionality is a powerful tool that can give particles the support they deserve, resulting in more legs for your content and, in turn, more chances for social engagement. Here's how it works.

Understanding Particles

Assembler is accessible via one simple click in the formatting toolbar of our Entry Editor:

From there, an organizational layout will be inserted into your article that will help guide you through building out the particles that will shape your Assembler. The best way to think of Assembler is by treating it as an enhanced list format. If your article is about the 10 best cities in Mexico, each particle could feature a city. But Assembler does not need to be a list. It can cover the main points of your piece and feature user-generated content or even related stories. During the creation process, you can search across the major platforms for user-generated or influencer content, including content from Giphy, Google Images, YouTube, Facebook videos, and Instagram. You can also upload any content you want via URL or direct upload. Remember, particles are simply parts of an article, and can take many shapes.

Here's how it works:

Best Practice: Mix it up as much as possible. If one particle uses media from your own library, don't be afraid to use a user-generated Instagram post that's embedded for the next particle. In the current digital landscape, media is never static and should always be multidimensional.

Leverage Particle Accelerator: How it Fuels Growth

When you upload a piece of media to Assembler, it doesn't just grab an embed code — it grabs all the associated metadata and isolates it within the article so each particle can be shared independently and tracked as the source of shares. It's fast to use and lets you weave context between particles seamlessly.

In addition to that, it allows you to control the density of ads at the article level.This is where Particle Accelerator comes in. Each particle can stand on its own in the social ecosystem, each with its own hook and opportunity for engagement. Not only does this extend the content lifecycle for every article you publish, it gives different audiences a chance to find your content based on the pieces of micro content that resonate with them.

Accelerate Growth: Every particle has a new URL, which creates more page views. Additionally, sharing each particle on social can increase users because it creates different opportunities for engagement.

For example, if you assemble an article that has 10 particles, you can actually share that content 11 times — once as the main article, and one time for each individual particle. This new way of thinking pushes you editorially to make sure each particle has context that is shareable, with a particle headline that can stand on its own. Traffic grows when you do this, and it doesn't take any extra time to do.

Whether it's a tweetstorm or gradual release, here's how to schedule each particle right from within our Entry Editor:

Best Practice: Accelerate particles and find new followers. For example, if you find a Facebook video from a potential influencer or sharing partner and select it in Particle Assembler, you can @mention and email the owners of that Facebook Page. Manage, nurture, and track these relationships using our Discovery tool. See below:

Developer-Free Designs

The explosion of social put web design, and even home pages in general, on life support. Over the past several years, it seemed as if publishers and brands were going to live and die by the hands of the platforms. But as mounting algorithm changes have bogged down users and publishers alike, the concept of the website is coming back full force. There's been a shift from trying to rely on social ROI alone to once again creating a web experience that keeps readers on site.

But the fast-moving pace of today's digital landscape means there's no longer time for developer-heavy site designs that require a lot of build time. Instead, the power of design should lie in the hands of the content creators. Within Assembler are several dynamic layout options to display your particles in a way that makes the most sense for the particle. This includes a parallax layout, multi-column design, slideshow, full screen, and even an e-commerce experience.

The content creators at PAPER Magazine take full advantage of Assembler's robust layouts. Here's a look at one article, completely designed after just a few clicks from content creators in our Entry Editor:

Take Advantage of Assembler Today

One of the pillars of RebelMouse is our content creation and distribution tools. We're proud to have the web's most powerful and efficient publishing platform, and Assembler and Accelerator are only a couple of the many features in our editorial suite, and a major component in our formula for growth.

Understand the new age of content, including the power of growing communities, by making the switch to RebelMouse. Even if a site replatform is not on your current roadmap, we can make sure your current site is optimized for speed, social growth, and effective monetization. Request a proposal today to get started.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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