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illustration showing AI answer with locked click data which emphasizes privacy and secrecy
Blog

Google Moved the Links Again, and Publishers Still Can't See What's Working

Google keeps redesigning how AI Mode and AI Overviews surface links to publishers, and it still won't hand over the click data that would show whether any of it helps.

conveyor belt approval process with a stamp and web page illustration
Blog

Google Just Made AI Fact-Checking Mandatory. Here's What to Know.

Google now requires publishers to manually verify AI content before it goes live, and most newsrooms are building that process from scratch.

illustration of a website code audit with performance and accessibility checks
Blog

Your Site Now Needs to Be Legible to AI Agents, Not Just Search Engines

Google Lighthouse can now audit whether AI agents can find your tools and services at all. That's a new pass/fail line, and most sites haven't checked which side of it they're on yet.

The Vanity Metric Nobody’s Named Yet
Blog

The Vanity Metric Nobody’s Named Yet

Stop counting AI citations. Start measuring what actually gets you chosen.