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chart showing organic traffic dip during update, suggesting a 10–14 day wait for recovery
Blog

Google Algo Update? "Wait 10–14 Days Before You Panic" Is Good Advice

Search Engine Journal's guidance on judging a Google update is correct. But the fact that it takes an approved company policy to actually follow it is a problem.

conveyor belt approval process with a stamp and web page illustration
Blog

Google Just Made AI Fact-Checking Mandatory. Here's What to Know.

Google now requires publishers to manually verify AI content before it goes live, and most newsrooms are building that process from scratch.

illustration of a website code audit with performance and accessibility checks
Blog

Your Site Now Needs to Be Legible to AI Agents, Not Just Search Engines

Google Lighthouse can now audit whether AI agents can find your tools and services at all. That's a new pass/fail line, and most sites haven't checked which side of it they're on yet.

person at laptop with icons for Google, ChatGPT, and AI, with connected images and a payment visualized
Blog

AI Agents Are Starting to Pay for Content, but Most Sites Can't Collect

analytics engine interface with error alerts and performance graphs amid digital data streams
Blog

Google Just Admitted Its Own AI Search Data Is Broken

The Vanity Metric Nobody’s Named Yet
Blog

The Vanity Metric Nobody’s Named Yet

Stop counting AI citations. Start measuring what actually gets you chosen.