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Strategically Share Masterpieces With Particle Accelerator

Particle Assembler and Particle Accelerator are features in our Entry Editor that have always been great tools for organizing your posts into micro pieces of content that can be amplified on social. Each particle, or part of an article, is an opportunity to leverage media-rich content that drives organic growth and loyalty.

Now in version 2.0, Assembler has now become a full-fledged design and growth experience, completely controlled by content creators. Editorial teams using our platform have the ability to:

  • Share content to the right audiences
  • Have a unique URL per particle, which means each piece of content can be tracked and analyzed individually
  • Create multi-column layouts
  • Assemble slideshows with thumbnails
  • Design fullscreen slideshows
  • Share each of these particles out to social, as well as see how every item performs via real-time statistics
Assembler 2.0 transforms your content into an experience that's designed to keep users engaged and scrolling for more. So when the same users see your posts pop up in the social feeds later on (thanks to Accelerator), they'll be more inclined to click through because of their previous experience. This is the kind of organic and earned loyalty we strive for at RebelMouse.

We've enabled these new features across several sites, but we haven't rolled them out globally, yet. We plan to enable everything platform-wide in the near future, but if you're interested in implementing it for your site right now, please let your Account Manager know and we'll handle it for you!

Once you've assembled your particles, you need to get them in front of the right audiences. And in order to get the most out of your content, you should be sharing each individual particle. For example, if you assemble an article that has seven separate particles, you can actually share this content eight times — once as the main article comprising all seven pieces, and once per individual particle. This revised way of thinking about your content pushes you editorially to make sure each particle has context that is shareable, with a particle headline that can stand and perform on its own. Traffic grows when you do this, and with Accelerator, it's a simple process.

We live in a very noisy digital world. Social media mavens who are really good at their job typically maintain a spreadsheet of key contacts and have a network outlined in their heads. We've turned all of this into a process that's less manual and more intuitive.

Let's say you find a Facebook video from a potential influencer or sharing partner, and have it selected in Assembler as a particle that's part of your greater post. We enable you to @mention and/or email the owners of that Facebook Page right from the Entry Editor. From there, you can manage your contacts and relationships across the team and across time, so every article you publish leverages the full potential of re-shares from the fans of the particle's owners. If you reuse an Instagram post from someone with a huge following, you can let them know they were included in your content and then share across all their social platforms. This is the magic of organic growth.

Grow Your Page Views and Engagement with Particle Assembler 2.0

Assembler 2.0 increases page views because it generates a new URL per particle. Essentially, we've figured out how to get the benefits of a highly clicked slideshow out of a listicle. But Assembler also gives you the chance to create gorgeous, in-depth articles that are media rich — and these perform incredibly well against the latest algorithms. So this not only increases page views on site, but opens up more opportunities to place ads in between each piece of content. It's a feature that's helped RebelMouse clients experience 6x growth compared to where they were before they started using it.

Want to take your content to the next level? Take advantage of our 10-hour package deal to start publishing with Assembler 2.0. If you're feeling confident, you can also implement it without our strategy services. Let your Account Manager know you're interested.

Happy posting, Rebels!

For more details on what the Assembler 2.0 can offer you on a design level, check out this post:

New Particle Assembler: Create Stunning Designs with Every Publish

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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