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Strategically Share Masterpieces With Particle Accelerator

Particle Assembler and Particle Accelerator are features in our Entry Editor that have always been great tools for organizing your posts into micro pieces of content that can be amplified on social. Each particle, or part of an article, is an opportunity to leverage media-rich content that drives organic growth and loyalty.

Now in version 2.0, Assembler has now become a full-fledged design and growth experience, completely controlled by content creators. Editorial teams using our platform have the ability to:

  • Share content to the right audiences
  • Have a unique URL per particle, which means each piece of content can be tracked and analyzed individually
  • Create multi-column layouts
  • Assemble slideshows with thumbnails
  • Design fullscreen slideshows
  • Share each of these particles out to social, as well as see how every item performs via real-time statistics
Assembler 2.0 transforms your content into an experience that's designed to keep users engaged and scrolling for more. So when the same users see your posts pop up in the social feeds later on (thanks to Accelerator), they'll be more inclined to click through because of their previous experience. This is the kind of organic and earned loyalty we strive for at RebelMouse.

We've enabled these new features across several sites, but we haven't rolled them out globally, yet. We plan to enable everything platform-wide in the near future, but if you're interested in implementing it for your site right now, please let your Account Manager know and we'll handle it for you!

Once you've assembled your particles, you need to get them in front of the right audiences. And in order to get the most out of your content, you should be sharing each individual particle. For example, if you assemble an article that has seven separate particles, you can actually share this content eight times — once as the main article comprising all seven pieces, and once per individual particle. This revised way of thinking about your content pushes you editorially to make sure each particle has context that is shareable, with a particle headline that can stand and perform on its own. Traffic grows when you do this, and with Accelerator, it's a simple process.

We live in a very noisy digital world. Social media mavens who are really good at their job typically maintain a spreadsheet of key contacts and have a network outlined in their heads. We've turned all of this into a process that's less manual and more intuitive.

Let's say you find a Facebook video from a potential influencer or sharing partner, and have it selected in Assembler as a particle that's part of your greater post. We enable you to @mention and/or email the owners of that Facebook Page right from the Entry Editor. From there, you can manage your contacts and relationships across the team and across time, so every article you publish leverages the full potential of re-shares from the fans of the particle's owners. If you reuse an Instagram post from someone with a huge following, you can let them know they were included in your content and then share across all their social platforms. This is the magic of organic growth.

Grow Your Page Views and Engagement with Particle Assembler 2.0

Assembler 2.0 increases page views because it generates a new URL per particle. Essentially, we've figured out how to get the benefits of a highly clicked slideshow out of a listicle. But Assembler also gives you the chance to create gorgeous, in-depth articles that are media rich — and these perform incredibly well against the latest algorithms. So this not only increases page views on site, but opens up more opportunities to place ads in between each piece of content. It's a feature that's helped RebelMouse clients experience 6x growth compared to where they were before they started using it.

Want to take your content to the next level? Take advantage of our 10-hour package deal to start publishing with Assembler 2.0. If you're feeling confident, you can also implement it without our strategy services. Let your Account Manager know you're interested.

Happy posting, Rebels!

For more details on what the Assembler 2.0 can offer you on a design level, check out this post:

New Particle Assembler: Create Stunning Designs with Every Publish

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

Keep reading... Show less
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