Strategically Share Masterpieces With Particle Accelerator
Particle Assembler and Particle Accelerator are features in our Entry Editor that have always been great tools for organizing your posts into micro pieces of content that can be amplified on social. Each particle, or part of an article, is an opportunity to leverage media-rich content that drives organic growth and loyalty.
Now in version 2.0, Assembler has now become a full-fledged design and growth experience, completely controlled by content creators. Editorial teams using our platform have the ability to:
- Share content to the right audiences
- Have a unique URL per particle, which means each piece of content can be tracked and analyzed individually
- Create multi-column layouts
- Assemble slideshows with thumbnails
- Design fullscreen slideshows
- Share each of these particles out to social, as well as see how every item performs via real-time statistics
We've enabled these new features across several sites, but we haven't rolled them out globally, yet. We plan to enable everything platform-wide in the near future, but if you're interested in implementing it for your site right now, please let your Account Manager know and we'll handle it for you!
Once you've assembled your particles, you need to get them in front of the right audiences. And in order to get the most out of your content, you should be sharing each individual particle. For example, if you assemble an article that has seven separate particles, you can actually share this content eight times — once as the main article comprising all seven pieces, and once per individual particle. This revised way of thinking about your content pushes you editorially to make sure each particle has context that is shareable, with a particle headline that can stand and perform on its own. Traffic grows when you do this, and with Accelerator, it's a simple process.
We live in a very noisy digital world. Social media mavens who are really good at their job typically maintain a spreadsheet of key contacts and have a network outlined in their heads. We've turned all of this into a process that's less manual and more intuitive.
Let's say you find a Facebook video from a potential influencer or sharing partner, and have it selected in Assembler as a particle that's part of your greater post. We enable you to @mention and/or email the owners of that Facebook Page right from the Entry Editor. From there, you can manage your contacts and relationships across the team and across time, so every article you publish leverages the full potential of re-shares from the fans of the particle's owners. If you reuse an Instagram post from someone with a huge following, you can let them know they were included in your content and then share across all their social platforms. This is the magic of organic growth.
Grow Your Page Views and Engagement with Particle Assembler 2.0
Assembler 2.0 increases page views because it generates a new URL per particle. Essentially, we've figured out how to get the benefits of a highly clicked slideshow out of a listicle. But Assembler also gives you the chance to create gorgeous, in-depth articles that are media rich — and these perform incredibly well against the latest algorithms. So this not only increases page views on site, but opens up more opportunities to place ads in between each piece of content. It's a feature that's helped RebelMouse clients experience 6x growth compared to where they were before they started using it.
Want to take your content to the next level? Take advantage of our 10-hour package deal to start publishing with Assembler 2.0. If you're feeling confident, you can also implement it without our strategy services. Let your Account Manager know you're interested.
Happy posting, Rebels!
For more details on what the Assembler 2.0 can offer you on a design level, check out this post: