Reminder: Google’s Page Experience Update Is Rolling Out on Desktop
Webmasters speculate a core update is also underway
Google confirmed on Twitter last week that it has “slowly” begun to roll out its page experience update for desktop.
The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update:https://developers.google.com/search/blog/2021/11/bringing-page-experience-to-desktop\u00a0\u2026— Google Search Central (@Google Search Central) 1645549329
Just two days later, the search community speculated that the new update may be responsible for a volatility in web traffic. However, SEO Roundtable contributor Barry Schwartz reported that he doesn’t believe the page experience update has anything to do with these fluctuations because the rollout will still take several weeks to complete. Instead, the traffic turbulence experienced by some sites may be attributed to a new core update from Google. These updates are notoriously vague and carry the potential to noticeably change your site’s traffic patterns. Click here to learn more.
Our SEO experts at RebelMouse will be monitoring a potential core update from Google and how it could impact search performance in the coming days. We’ll keep you updated on what we learn.
In the meantime, it’s critical to make sure that your site is ready for the page experience update for desktop. According to Google’s desktop announcement, the same three Core Web Vitals metrics — LCP, FID, and CLS — and their associated thresholds will apply to desktop ranking. The other page experience signals, including HTTPS compliance, will remain the same. The mobile-friendliness signal will not be a ranking factor for desktop as expected. Click here for full definitions on all of Google’s page experience signals.
Here’s a chart of which metrics are included in the desktop update versus the existing mobile implementation of page experience signals:
Additionally, Google says that when a site has separate desktop and mobile URLs with the correct configurations, the desktop signal is based on the URLs that desktop users see.
You can check your site’s performance with Google’s PageSpeed Insights tool. If you find that your pages are failing Google’s performance standards, we can help. RebelMouse powers the fastest sites on the web, and we’re known for consistently outperforming the competition on all of Google’s page experience signals.
Request a proposal today and let’s start transforming your business.