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Reminder: Google’s Page Experience Update Is Rolling Out on Desktop

Webmasters speculate a core update is also underway

Google confirmed on Twitter last week that it has “slowly” begun to roll out its page experience update for desktop.

Just two days later, the search community speculated that the new update may be responsible for a volatility in web traffic. However, SEO Roundtable contributor Barry Schwartz reported that he doesn’t believe the page experience update has anything to do with these fluctuations because the rollout will still take several weeks to complete. Instead, the traffic turbulence experienced by some sites may be attributed to a new core update from Google. These updates are notoriously vague and carry the potential to noticeably change your site’s traffic patterns. Click here to learn more.


Our SEO experts at RebelMouse will be monitoring a potential core update from Google and how it could impact search performance in the coming days. We’ll keep you updated on what we learn.

In the meantime, it’s critical to make sure that your site is ready for the page experience update for desktop. According to Google’s desktop announcement, the same three Core Web Vitals metricsLCP, FID, and CLS — and their associated thresholds will apply to desktop ranking. The other page experience signals, including HTTPS compliance, will remain the same. The mobile-friendliness signal will not be a ranking factor for desktop as expected. Click here for full definitions on all of Google’s page experience signals.

Here’s a chart of which metrics are included in the desktop update versus the existing mobile implementation of page experience signals:

chart of Google\u2019s page experience signals as applied to desktop and mobile From Google.

Additionally, Google says that when a site has separate desktop and mobile URLs with the correct configurations, the desktop signal is based on the URLs that desktop users see.

You can check your site’s performance with Google’s PageSpeed Insights tool. If you find that your pages are failing Google’s performance standards, we can help. RebelMouse powers the fastest sites on the web, and we’re known for consistently outperforming the competition on all of Google’s page experience signals.

Request a proposal today and let’s start transforming your business.

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The Most Secure CMS of 2022
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Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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