Subscribe to Our Newsletter

x

Why Server Response Time Is Everything in 2018

In early 2018, Facebook made another big announcement regarding its ever-changing algorithm. This time, it was a shift to prioritize content from family and friends instead of publishers. While the news wrought chaos in the digital world, here at RebelMouse, we ultimately believe this is a good thing for organic growth and social ROI. But neither can be achieved without a speedy site.


Facebook wants fast, mobile experiences that will keep their users happy and coming back to the platform. A core measurement to deduce a site's speed is server response time, the amount of time it takes a server to respond to a browser request. It's something that will make or break your user experience, and it's the crux of building organic loyalty.

The importance of user experience has moved up the ranks in digital publishing over the last several years, and it's something our strategists have been tracking for just as long. With the rise of ad blocking, the birth of mobile experience formats like Facebook Instant Articles and Google Accelerated Mobile Pages (AMP), and the fake news fallout, the need for a quality experience on the internet is more than overdue.

This latest Facebook change brings the next chapter into a hopefully improved digital world. The algorithm shift means your website has to be not only chock-full of good content, but it has to be fast and ignite conversations worthy of repeat visits.

Why Server Response Time Is so Important

Facebook cares a lot about page speed. If a user is going to leave its platform via an external link, the site they're headed to must be perfect — meaning no slow load times due to ad overload. Server response time is a deep measure of how professionally a site was built, which means publishers can no longer buy placement into the News Feed with mediocre sites and experiences.

For instance, if your site has a slow response time, you can't take advantage of Facebook Instant Articles, which can go viral more easily, creating opportunities for meaningful monetization. If your content isn't using Instant Articles and is hosted on a slow site, you won't even get a chance to make it into the News Feed. So not only will your slow response time turn away traffic, you'll miss out on gaining any new traffic.

It's not just Facebook either. Google has long factored in site speed into its PageRank algorithm for desktop experiences, and recently announced that it's about to do the same for mobile. This latest news is now threatening some of the biggest sites on the internet.

What Your Server Response Time Should Look Like

In 2018, media doesn't have the profit margins for big tech teams. There's no purpose in spending money on expensive developers and UX designers. Publishers need to focus on quality content first, and let that become their product.

At RebelMouse, we offer our clients lean tech with global support from a skilled team of developers and designers. And because we're a centralized CMS, our platform is constantly updating and iterating with little-to-no management requirements from our clients, leaving you to focus on creating great content instead. We're a creative agency that blurs the lines between product and strategy roles, always optimizing for viral growth and, perhaps most importantly, speed.

This is what our server response time looks like for some of our clients:

Azula

One Country

How to Make Your Server Response Time Better

There are a lot of reasons RebelMouse powers crazy-fast content. We've built some of the fastest new media companies ever, like The Dodo and Axios. While our passion is for viral content and consistent organic growth, we know neither of these things are possible without a fast-loading experience built around conversation building and repeat business.

So let's start working together. Even if it's not the right time for you to re-platform to a new CMS, we can help you optimize your site's content for speed. We offer a number of strategy services within our creative agency to set your site up for success.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

Keep reading... Show less

Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

Keep reading... Show less

Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

Keep reading... Show less

Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

Keep reading... Show less

Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

Keep reading... Show less