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Content Strategy

All the Ways We Grew This Summer

All the Ways We Grew This Summer

Summer 2017 looked good for RebelMouse.

This past January, our founder and CEO, Paul Berry, decided to close the RebelMouse offices in NYC. Since then, we've been more efficient + collaborative than ever before. We've grown as a creative agency, mastering what it is to work as a fully distributed team around the globe.


It's our mission to accelerate your business into the age of social with a modern product and a strategic approach. We are fluid between roles and time zones; every single one of us breathes content + media. It's allowed RebelMouse to become faster and better, and create the kind of lean tech that lets new media darlings thrive in the age of social.

This summer, we worked tirelessly to develop groundbreaking upgrades + offer the necessary creative services congruent with the changing media landscape.

The RebelMouse Particle Accelerator

We've watched the core unit of media change. It used to be an article, but that's no longer the case. The explosion of social media has made the core unit much smaller — a Facebook post, a tweet, a video, even a single image. Each of these particles — quite literally parts of an article — now has to be optimized for sharing across all platforms, as well as the ability to stand and make an impact alone.

Insert: The RebelMouse Particle Accelerator.

This exciting new upgrade unleashed the true power of social media. It gave the content creator the ability to share each particle on its own to really maximize sharing capabilities and audience depth — taking content to a whole new level.

We Got Faster

We live in the age of social, so naturally, we must adapt + get faster as the social giants do. Facebook started prioritizing faster-loading pages; Google recommends keeping page speed under three seconds.

So we got faster too. Page speed should never affect your content's distribution. And our amazing group of traffic junkies makes sure it doesn't — constantly checking page speed, setting up alerts, optimizing, and staying current with trends. And everything gets tested against a massive data set to make sure you are strategically optimizing your website and page speed

We Built up Our Creative Services

Our talented team resides in different time zones, so there are eyes on your site 24/7. This is helpful — your site stays current with an amazing user experience and is constantly optimized for repeat visitors.

All our creative services are under one umbrella — social integrations, newsletter customizations, ad implementation + strategy, and SEO expertise. With a content-first design, you can rest assured you're reaching the right people

We’re Here to Do Good

After all this is said and done, it's not enough to just exist in the world of media. We are here to make a difference, to change the world one impactful idea at a time. In November, our founder and CEO decided to dedicate the forces of RebelMouse to good — and since then, we've built an impressive portfolio of influential media sites working to make the world a better place, story by story.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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