Search
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What sets RebelMouse apart is their integration of AI and technical support. They’ve helped us implement advanced solutions that keep our sites competitive and high performing, even while we manage the operational complexity of a multi-site network.
Introduction
Photo by Brielle French on Unsplash
We have been working in partnership with equalpride to improve their traffic and visibility with SEO work and improvements since 2025. This includes three of their websites: pride.com, out.com, and advocate.com. Our teams have worked closely together on a weekly basis to flag and address issues.
Now that a significant amount of time has passed since these initiatives began a year ago, it’s a good time to check in on the results: indeed, there have been traffic and visibility improvements. This is despite the headwinds of AI Overviews and changing algorithms, as well as shifts in user behavior as AI search becomes more popular.
What We Did Together As Partners
- High-quality content
- Regular technical audits
- Quarterly improvements
The Results
Pride.com
- Q1 2026 vs. Q1 2025: Google Search improved in both Impressions and clicks in similar proportions (both up 17%), CTR stable.
- Q2 2026 vs. Q2 2025: Google Search dropped in impressions (-11%), but grew in clicks (+7%), increasing CTR (2.8% to 3.4%); Google News was up 56% in clicks.
Out.com
- Q1 2026 vs. Q1 2025: Google Search dramatically improved in Impressions (+139%) and also improved on clicks (+49.5%).
- Q2 2026 vs. Q2 2025: Google Search improved again, up 66% on impressions and up 25% in clicks; Google News grew 113% in clicks.
Look: A before-and-after chart of Google Search traffic for out.com, displaying 2026 (solid lines) vs. 2025 (dotted lines), highlighting the improvements.
Advocate.com
- Q1 2026 vs. Q1 2025: Google Search improved on impressions (+63%), but declined on clicks (-6%); Google News was up 108% in clicks and 63% in impressions.
- Q2 2026 vs. Q2 2025: Google Search was up on impressions (+32%), but down on clicks (-24%).
Commitment to Quality Content
Top traffic performers include Pride’s coverage of Heated Rivalry, rankings of lesbian movie scenes and gay movies scenes, Out’s coverage of Off Campus, and Advocate’s current events coverage. The Equalpride network has everything the LGBTQ+ community may be looking for in terms of content. Google has recognized them as leaders in the space and rank them accordingly. Their network of sites also produce a regular amount of fresh content at a healthy cadence, keeping the sites lively and new, while evergreen hits also continue to generate traffic and visibility for the brands.
Technical SEO Audits
We augmented the great work they’re doing with regular technical SEO audits. From broken links to duplicate content and missing descriptions, we have been cleaning up their site both with manual updates and scripts to take care of larger issues.
RebelMouse doesn't just act as a service provider; they are a strategic partner that understands the nuances of our business and helps us stay ahead of the curve. Their ability to deliver consistent, data-driven SEO results while navigating complex algorithm shifts has allowed us to focus on what matters most: producing high-quality content that resonates with our readers and community.
Looking to improve your own site’s SEO and AI search reach? Contact us and let’s get started.
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Since working closely with RebelMouse on technical improvements, equalpride sites have seen noticeable gains in traffic.