Free White Paper: A Rebel's Guide to Building Organic Loyalty

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The 4 Steps to Positive ROI in Media

We've all heard that content is king, but it's a bit hard to keep the lights on if that content doesn't return any revenue. We're all about distribution at RebelMouse, which means we obsess over how to get your content to its maximum and most relevant audiences. But even after conquering both quality content and distribution, there's still one important factor left: money.


Our CMS doesn't just publish your content. We are traffic junkies — we put it on a rocket ship that doesn't return until you've achieved the best ROI possible. While the process is complicated, we've narrowed it down to four steps.

1. Clean up Your Website

Eliminate all the years of product history.

Over time, categories can become cluttered, unfocused, and not optimized to help your audience navigate your site. RebelMouse tools help you quickly rename, map, add, or remove your site channels.

2. Configure Instant Articles

Facebook Instant Articles can be leveraged for maximum revenue return + video inclusion.

Quickly add or increase value using Facebook Instant Articles and Facebook videos. Both seamlessly integrate with the RebelMouse CMS, allowing for publishing straight to Facebook Instant Articles with minimal setup.

3. Configure Google AMP for Maximum Returns

Google AMP helps maximize mobile.

Google's AMP format is key to maximizing your SEO on mobile and providing users with a fast-loading experience. The unique RebelMouse Layout & Design tool enables users to update and edit an AMP-specific page format.

4. Learn the Latest Strategies

Understand low-cost ad strategies that deliver meaningful ROI.

RebelMouse stays up to date on the top trends in social, tech, and publishing. That means when there is a breaking strategy that will help (or hurt) conversion efforts, we're able to share that information with our RebelMouse users.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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