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The 4 Steps to Positive ROI in Media

We've all heard that content is king, but it's a bit hard to keep the lights on if that content doesn't return any revenue. We're all about distribution at RebelMouse, which means we obsess over how to get your content to its maximum and most relevant audiences. But even after conquering both quality content and distribution, there's still one important factor left: money.


Our CMS doesn't just publish your content. We are traffic junkies — we put it on a rocket ship that doesn't return until you've achieved the best ROI possible. While the process is complicated, we've narrowed it down to four steps.

1. Clean up Your Website

Eliminate all the years of product history.

Over time, categories can become cluttered, unfocused, and not optimized to help your audience navigate your site. RebelMouse tools help you quickly rename, map, add, or remove your site channels.

2. Configure Instant Articles

Facebook Instant Articles can be leveraged for maximum revenue return + video inclusion.

Quickly add or increase value using Facebook Instant Articles and Facebook videos. Both seamlessly integrate with the RebelMouse CMS, allowing for publishing straight to Facebook Instant Articles with minimal setup.

3. Configure Google AMP for Maximum Returns

Google AMP helps maximize mobile.

Google's AMP format is key to maximizing your SEO on mobile and providing users with a fast-loading experience. The unique RebelMouse Layout & Design tool enables users to update and edit an AMP-specific page format.

4. Learn the Latest Strategies

Understand low-cost ad strategies that deliver meaningful ROI.

RebelMouse stays up to date on the top trends in social, tech, and publishing. That means when there is a breaking strategy that will help (or hurt) conversion efforts, we're able to share that information with our RebelMouse users.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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