Improve Your Search Rank, Recirculation, and Crawl Depth With SmartLinks and the SEO Dashboard
How our new feature increases visibility and boosts search performance
The number one way to reach your target audience is through search, and it takes a lot to make it to Google Search’s page one. Internal linking, the process of adding valuable, contextual links to your own content throughout your site is a powerful tool in this endeavor. When links are exposed on pages, Google is able to crawl and index them faster, which can lead to higher search rankings and more visibility for your website. It also alerts crawlers to the importance of certain pages and provides more opportunities for users that are looking for more information on similar topics to discover the true depth of your site’s offerings.
At RebelMouse, we wanted to make adding internal links an easy part of the content creation workflow, which is why we created our SmartLinks Dashboard. This intuitive feature allows users to add links on the fly to all of their key phrases. For example, imagine you often use the phrase “unicorn colors” in your content. On RebelMouse, you can set a rule that will add an internal link of your choice anytime the phrase “unicorn colors” is used.
RebelMouse also has an SEO Dashboard that pulls in your top Google searches, along with clicks, impressions, and rank by keyword. Plus, you can add SmartLinks directly from the SEO Dashboard.
Check out the following video to see the full SmartLinks workflow in action:
You can take this visibility further through the use of distribution channels, like Flipboard and SmartNews. These channels take your content from your website's feeds and convert it into their own format, exposing it to a wider audience.
That wider audience will translate into more traffic for you. How? Those internal links placed in your content that’s now used in a distribution channel will lead back to your website. To get the most out of SmartLinks, it's a best practice to link to tag pages or phrases that are often searched for. This should give that particular word or phrase even more traffic juice.
At RebelMouse, we take a holistic approach to search. We know that quality content is the number one factor in any winning search strategy, but that content needs to be supported by the right technology. Our SmartLinks Dashboard is just one of the many SEO tools our platform offers to boost your search performance.
Frequently Asked Questions
Will SmartLinks be automatically added in the future to any posts with the phrase or keyword?
Yes, if you use the phrase or keyword in a future post, the SmartLink will be applied.
What happens to already-linked phrases that have a SmartLink phrase in them?
Links that already have SmartLinks logic applied to them will be undisturbed and left as is.
What if it’s an external link? Will those override?
No, there will be no overriding of links that already exist. A link could be manually removed to have a SmartLink applied over it.
Can you have SmartLinks set up on multiple sites?
Yes, and the brilliance of that setup is that you can link across sites with SmartLinks. For example, if you have SmartLinks on Site A and SmartLinks on Site B, you can link to Site A across every occurrence of a keyword or phrase on Site B. It's another way to boost SEO with external linking.
Will my traffic go up with SmartLinks in place?
The biggest benefit you'll see is internal recirculation on your site, with SmartLinks increasing pageviews/session of the destination page up to 54% within 30 days of going live. You may see SEO benefits as well.