Maximize Revenue with RebelMouse Subscription Tools

Diversifying revenue streams has evolved from a forethought into a complete necessity for publishers who want to successfully monetize in the age of social. From header bidding to Facebook Instant Articles and monetization on social, publishers are now turning to subscription models to convert readers into loyal, lasting users. Last year, the pivot to paywalls gained unprecedented traction. By the end of 2017, The New York Times had over 3.5 million digital and print subscriptions. Fast forward to today and you'll find that other big-name publishers — like CNN, The Atlantic, and Wired — have followed suit, looking to online paywalls and subscription-based models to alleviate their financial woes.

It's no surprise as to why they're doing this either. The duopoly that is Facebook and Google continues to dominate digital ad revenue. Not helping matters, Facebook recently dropped their major algorithm bomb that left publishers of every size scrambling. The subscription-based business model has suddenly become a safe bet.


Fortunately for publishers, subscription services don't have to be roadblocks for your readers. In fact, this model urges publishers to create content that is so valuable and meaningful that your audience is willing to pay for it. The moment you become a subscription business completely changes the relationship you have with your customers. For a media company, it's a chance to create a real community and loyal following. At RebelMouse, we have a sophisticated suite of subscription tools to help you create lasting loyalty and impactful revenue.

RebelMouse's Gated-Content Properties

If you're a subscription business, we're here to help you fine-tune your tools and maximize revenue. We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs. These tools let you test real-time data and make better-informed decisions that will drive the success of your site. Being able to make insightful updates and improvements will step up your content's engagement several fold.

La Verità

RebelMouse recently launched the amazing Italian newspaper La Verità, using our subscription tools to help them create gated content on a per user basis.

We also built out a Braintree integration that gives them the ability to process subscription payments using either credit cards or PayPal. Everything happens on their site, without redirecting users to any third-party platforms.

Here's an example of what the final signup screen looks like when a user pays with their credit card.

DiversityInc

RebelMouse-powered DiversityInc Best Practices is another subscription-based website that publishes career advice content to help people advance their position at the company they work for. For DiversityInc, we created locked posts that direct unsubscribed users to a paywall.

We also developed various new features in the Users dashboard that allows DiversityInc to upload a company image and avatar for their paid users.

At RebelMouse, we create tools for publishers that give them back control of their content. Our lean tech is constantly adapting, so our clients can confidently maintain their livelihoods in this chaotic world of content saturation and algorithm updates. The special work we do makes us think of Nina Simone's God Bless the Child, because no matter what's going on around us, we've created technology and strategy that is fluid, successful, and working for both new media companies and legacy publishers.

Diversify Your Revenue Stream with RebelMouse

If you're not a subscription-based business, we can help you create your membership site. When you take the time to create high-level content, you'll attract the type of high-quality visitors that not only want to interact with your premium content, but are willing to pay for it. Once you have this filter in place, you quickly start to see what types of content your audience craves, and what you can do to build those long-lasting, valuable relationships.

Whether you want to attract more users with open-access content that guides them to your premium content, have locked posts, or create gated content on a per user basis, we can do it all. Come talk to us, and we'll show you how we can diversify your revenue stream by attracting loyal visitors who convert.

Why RebelMouse Is the Best Content Marketing Platform

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There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

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Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Picking up the pieces and the importance of building trust in a pandemic

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

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Explore Careers at RebelMouse

Join RebelMouses's modern and distributive workforce responsible for the websites of media powerhouses, including legacy brands like United Airlines and new media darlings like PAPER Magazine and Protocol.

If you feel like you've never quite fit into boxes or labels within the tech space, we want to hear from you. Built on a foundation of site performance, our cloud-based platform reaches 50+ million people a month with an always-modern approach to product and strategy.

Our fully remote team spans 25+ countries and has very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match.

RebelMouse is dedicated to pursuing inclusion for all individuals, regardless of their gender identity, sexual preference, ethnicity, religion, age, or disability. We work hard to form meaningful relationships beyond our platform, and it's this passion that has formed what is now a diverse software company and creative agency that's bucking industry norms. For us, diversity is a company pillar, not just a statistic.

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