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The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.


Native Multivariate Testing

RebelMouse natively supports server-side rendering of multivariate layouts. Layout changes are easy to make, test, and implement, and it's even easier to determine the performance KPIs that matter to your bottom line. Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. We built RebelMouse from the ground up around doing this right.

Learn More: Multivariate Testing

On-the-Fly Sandboxes

Creating a copy of any layout, or even of an entire site, and then making changes to that environment is simple on RebelMouse. We unlock layouts using query parameters so you can test layouts against production data in safe ways. No longer do you need to rely on DevOps to maintain old sandbox environments. On our platform, creating a sandbox is a simple process of point, click, and go.

Powerful, Intuitive Design Tools

We're proud that our platform enables and fosters creativity. Most websites fail to grow because they're unable to keep up with the pace of ideas that naturally occur and end up with a massive backlog for simple changes. Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Our Layout & Design tool makes the customization and styling of these features easy for a product person to implement. Knowledge of CSS and JavaScript gives you even more power to create whatever comes to mind. We empower you to safely iterate and then measure changes against data.

Learn More: Intuitive Design Tools

Editorial Tools Your Team Will Love

Most editors and creators hate their CMS. And after trying RebelMouse, they fall in love. We're mobile friendly, fast, and intuitive, and we provide the powerful data creators need to know about how their content is performing across all channels. You can expand these tools to create layouts that spark engagement right out of the box. Our platform makes it easy to deliver an experience that delights and creates love. Philosophically, our dashboard is built using Material Design principles, and is built to work seamlessly on mobile and desktop. We're also always iterating on our features so you and your team will be able to create new, cutting-edge content that's built and designed for distribution.

Learn More: Intuitive Editorial Tools

The Always-Modern Platform

Every week, we take new key features live to keep you up to date with what's happening in the industry. We are release partners with Google, Facebook, Snap, and Twitter. These relationships allow our clients to experience beta programs that often build buzz and brand awareness before others in the industry have access.

Learn More: Never Left Behind

Understand the Algorithms: Get Unique Insights From RebelMouse

Part of the benefit of being a RebelMouse client is gaining access to the valuable insights we can deliver thanks to the massive scale of our platform. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants. We look for indicators of growth and decline, and then communicate the differences so you avoid getting clobbered by a big algorithm update. Instead, you can turn a sudden shift into massive growth since you're able to pivot and quickly take advantage of new opportunities. It's one of our biggest points of pride in how we work as partners with our clients.

Learn More: Unlock Meaningful Data

Win Awards and Fuel Growth With RebelMouse

Our full-stack tech solution is designed to optimize content for site, search, and social so your team's strategy is set up for success with every publish. Our clients are often nominated for big awards. A current example is Motherly, which is up for the "Lifestyle" category in The Webby Awards.

Propel your content to win with the right platform. We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

Read More:

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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