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RebelMouse's Proprietary Editorial SEO Tools Create Continuous Organic Growth

Finally experience a search strategy that delivers.

When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20 years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page.

In recent years, search made a comeback after the explosion of social began to simmer. With Facebook's fake news fallout and coinciding controversial algorithm change at the beginning of 2018, Google seized upon the opening in Facebook's armor and inched ahead of the social platform for referral traffic. This reversal in leaders not only gives sites another chance at control over their content and page views, but it also illustrates that users are willing to diversify from the platforms as well.

Our unique SEO infrastructure is designed to secure a search win with every publish. Each article can be given a new search phrase to "win," and our search optimization tools will help you optimize external links, URL slugs, and metadata to win your phrase. It's what has helped many of our clients reach page one on Google.

Learn more about our robust, proprietary search technology using the following links.

SEO on RebelMouse: The Basics

Make Sure Your Article Is SEO-Friendly

How to Set a Canonical URL

Google's Structured Data Integration on RebelMouse

Create a Winning SEO Strategy With Related Articles

Google Search Console

Google Search Console is a free tool that helps you understand and optimize your site's performance on Google's search results. When Google visits your website for tracking purposes, it performs what's called crawling and indexing, a process of adding webpages into its search results.

The console will allow you to add or remove certain content from Google's search results. The tool will also help you learn which keywords trigger your site to appear in Google's rankings, and which third-party sites are linking to yours. It also allows you to monitor your site's performance on search, including locating any errors on your pages.

Click here to set up your Google Search Console.

Click here to submit a site map to Google Search Console.

Click here to learn more about our SEO Keyword Win feature, which shows what keywords you've won in the search engines so you can adjust your URL slug and related articles to improve SEO even further.

Inside the World of Search

Google's Danny Sullivan Publishes a Tweetstorm About Google's Future

The Current Climate of Facebook Instant Articles: How They Can Help You Win at SEO

SEO Is Making a Comeback. Here Are Our Thoughts

Why Search Matters More Than Ever

A Rebel's Guide to Winning SEO With Social Media

Start Ranking on Google's Page One

Not on RebelMouse yet? Start reading our strategy articles on search engine optimization, and request a proposal today if you want to start leveraging our proprietary technology to propel your SEO efforts ahead of your competition. Even if a site replatform is not on your current roadmap, we can help make sure your current site is optimized for search.

particle assembler

Build a Custom URL for Every Particle

New URL flexibility means more control over your search strategy

The early days of the internet were dominated by web pages. They had a finite beginning and end. But social networks like Facebook and Twitter have shifted the way people interact with digital by providing content in a waterfall-style feed where you can easily spend five minutes or five hours consuming content.

This is why our platform utilizes a special pageview methodology that allows for more pageviews with every publish. We do this through our Particle Assembler, which organizes articles into micro pieces of snackable content that can be shared individually across social. And now, you have even more control over how your particles are setup.

Today, there are two ways you can structure a particle's URL:

Headline: /headline-of-your-particle-here

Rebel Item: ?rebelltitem=X#rebelltitem=X (This is usually the default fallback option.)

We've added a new section into Assembler's settings menu where users can toggle on or off the option to have URL slugs generated from the headline of each respective particle:

Additionally, you can now control the structure of the URL slug:

Here's an example of the workflow and how individual particle URLs can appear once published:

This feature makes tracking particle performance in Google Analytics easy, and gives you more control over how your site is indexed and labeled by Google. It also gives content creators more input into the overall aesthetic of their particles.

If you have any questions about this feature, email support@rebelmouse.com or talk to your account manager today.

add media bar

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

shortcodes

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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layout & design tool

How to Add Scalable Vector Graphics to RebelMouse

Quickly add an SVG to any page

A Scalable Vector Graphic, or SVG, is a type of graphic format that gives you more flexibility than standard formats like JPEG or PNG.

To add an SVG to your RebelMouse site, first go to your Layout & Design tool. Next, open the SVG in a code editor and copy the entire <svg> element. Then, add a Custom HTML element to your layout and paste in the SVG code:

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