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Inside RebelMouse's Proprietary SEO Technology

Finally experience a search strategy that delivers.

When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20 years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page.


In recent years, search made a comeback after the explosion of social began to simmer. With Facebook's fake news fallout and coinciding controversial algorithm change at the beginning of 2018, Google seized upon the opening in Facebook's armor and inched ahead of the social platform for referral traffic. This reversal in leaders not only gives sites another chance at control over their content and page views, but it also illustrates that users are willing to diversify from the platforms as well.

Our unique SEO infrastructure is designed to secure a search win with every publish. Each article can be given a new search phrase to "win," and our search optimization tools will help you optimize external links, URL slugs, and metadata to win your phrase. It's what has helped many of our clients reach page one on Google.

Learn more about our robust, proprietary search technology using the following links.

SEO on RebelMouse: The Basics

Make Sure Your Article Is SEO-Friendly

How to Set a Canonical URL

Google's Structured Data Integration on RebelMouse

Create a Winning SEO Strategy With Related Articles

Google Search Console

Google Search Console is a free tool that helps you understand and optimize your site's performance on Google's search results. When Google visits your website for tracking purposes, it performs what's called crawling and indexing, a process of adding webpages into its search results.

The console will allow you to add or remove certain content from Google's search results. The tool will also help you learn which keywords trigger your site to appear in Google's rankings, and which third-party sites are linking to yours. It also allows you to monitor your site's performance on search, including locating any errors on your pages.

Click here to set up your Google Search Console.

Click here to submit a site map to Google Search Console.

Click here to learn more about our SEO Keyword Win feature, which shows what keywords you've won in the search engines so you can adjust your URL slug and related articles to improve SEO even further.

Inside the World of Search

Google's Danny Sullivan Publishes a Tweetstorm About Google's Future

The Current Climate of Facebook Instant Articles: How They Can Help You Win at SEO

SEO Is Making a Comeback. Here Are Our Thoughts

Why Search Matters More Than Ever

A Rebel's Guide to Winning SEO With Social Media

Start Ranking on Google's Page One

Not on RebelMouse yet? Start reading our strategy articles on search engine optimization, and request a proposal today if you want to start leveraging our proprietary technology to propel your SEO efforts ahead of your competition. Even if a site replatform is not on your current roadmap, we can help make sure your current site is optimized for search.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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New URL Structure for Communities and Users

If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.

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More Elements Available for Lazy Load

Lazy loading has been an available option in our Layout & Design tool for quite some time. In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. Its use is suggested for common page elements such as related post lists, sidebars, and any others features of an article.

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Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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