Facebook Launches New Standard Events, Ad Metrics
Here Are All the Details + What They Mean for Marketers
Facebook Adds Eight New Standard Events to Ads
In June 2018, Facebook launched Codeless Events Setup for Apps, a feature which helps marketers track how users interact with their business on mobile. By knowing what actions — or what Facebook calls "events" — a reader takes on the mobile app, marketers can more accurately determine the success of their advertising efforts.