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Bend Industry Norms With Developer-Free Designs

The explosion of social put web design, and even home pages in general, on life support. For the past several years, it seemed as if publishers and brands were going to live and die by the hands of the platforms. But as mounting algorithm changes have bogged down users and publishers alike, the concept of the website is coming back full force. There's been a shift from trying to rely on social ROI alone to once again creating a web experience that keeps readers on site.


Still, the oversaturation of content means that the race for organic loyalty and sustained reach is more competitive than ever. Brands, new media companies, and publishers don't have the time or money to invest in expensive developer teams to build out beautiful, design-heavy websites. The new home page not only needs to be aesthetically pleasing, but also fast, nimble, and built for quick consumption. It's got to be easy. And even more importantly, its experience must be driven by content creators.

We live in a universe full of creators. It only takes one person with an understanding of the social ecosystem to go viral and reach millions. But content creators and social curators don't have the luxury of time in today's industry. That's why it's important to put what was once under the jurisdiction of developer teams back into the hands of those who live and breathe the actual content.

Inside the Awesome Aesthetic of PAPER

We're proud to power PAPER, a legacy print magazine that now Breaks the Internet on a routine basis with their next-level lifestyle, fashion, and cultural content. Since PAPER's content doesn't fit into any one box, there's no one article template that could do every post justice. That's why PAPER's content creators use RebelMouse's game-changing Entry Editor to create dynamic content to cater to each post's needs. The creators are able to use their own vision for each story to create a quick, responsive, and beautiful design with every publish. Here are just some of the features that make PAPER's site a true web destination:

Full Width Images

Our full-screen functionality cleanly frames PAPER's cutting-edge photography, while simultaneously taking the reader far away from the routine social feeds they're used to.

Dynamic Layouts with the RebelMouse Particle Accelerator

RebelMouse's Entry Editor also has a feature called the Particle Accelerator. Think of it as a way to organize your content into shareable pieces. Within the Particle Accelerator is the ability to build out columns to organize content and provide extra richness to longer posts. The columns are also designated separately for social amplification, so they can be amplified individually on social as microposts that lead back to the original article.

Parallax UX

Perhaps the most breathtaking feature on PAPER is their usage of our parallax function. Beautiful images seem to travel with the reader as they scroll along.

Multiple Slideshows per Page

None of PAPER's photos are ever buried thanks to the RebelMouse slideshow function. Photos can be clicked through easily with clear preview thumbnails and zero load time. The ability to use more than one slideshow per page not only makes sure every photo is displayed, but also keeps the content interactive and fresh.

Let's Start Working Together

This type of website design is easy to implement on any site we power. RebelMouse is also a creative agency that can help you with your content strategy to make sure you're not only optimizing your on-site experience, but search and social as well. Request a proposal and let's start creating something amazing together.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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How to Add Scalable Vector Graphics to RebelMouse

Quickly add an SVG to any page

A Scalable Vector Graphic, or SVG, is a type of graphic format that gives you more flexibility than standard formats like JPEG or PNG.

To add an SVG to your RebelMouse site, first go to your Layout & Design tool. Next, open the SVG in a code editor and copy the entire <svg> element. Then, add a Custom HTML element to your layout and paste in the SVG code:

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