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Rapid, Data-Driven, Layout Development on RebelMouse

One of the most important things that made us successful at Huffington Post was the ability to rapidly iterate through front-end changes. The success of your website can lie in a number of factors, such as a change in ad configurations, the placement of a newsletter sign-up form, a Facebook share, how well your infinite scroll works, and the order of your stories in feeds and related posts. All of these details add up quickly, and most media companies live with a horribly daunting backlog shackled to a small team of overworked developers who find themselves a week further behind every day.


When we set out to build RebelMouse, solving this in a really beautiful, next-generation way was a core part of our mission. It wasn't an easy problem to solve. That's why I'm so delighted about how our solution makes it simple for even non-coders to create A/B tests to get feedback from stakeholders. From there, we test a percentage of traffic and collect data on bounce rates, share rates, time on site, and total page views. The information is returned automatically with every test run.

This process would have been a dream for us to have at HuffPost. But back then, we had to hack together views of data that were incomplete and cost us dev cycles. I'm so proud that even small companies can now have access to an environment that is completely state of the art, and helps you keep up with changes even in a world where history is accelerating and the changes come faster every day.

Create Staged Environments and Custom Layouts

Using the RebelMouse CMS, you can stage and A/B test different media layouts to figure out how to truly captivate readers and bring in repeat visitors.

Everything inside RebelMouse is component based, so you can assemble pages like Lego blocks. Each component is simple to style, so you can have gorgeous pages that pop, are clean, and reflect your aesthetic. Content is meta tagged through multiple rules that make it simple to decide how you want to highlight your video content, add sponsored or native posts, include outside widgets where you need them, completely control your ad stack, and do custom layouts.

Here's a look at it in action:

A staged environment allows you to build and test functionality without changing what your visitors see live on your site. Staged environments are useful for two main reasons:

  1. You can create multiple post layouts to test performance or customize the layout for a specific channel.
  2. They can be used to stage and test layout variations internally without bringing the changes live till you're ready.

Why Test Multiple Versions

There's more that goes into a website's success than aesthetics. It has to be perfectly optimized for usability, or users will bounce away and find another site that suits their needs instead. That's the way it works in our fast-paced society. User experience is key. You have to make sure your site is easy to use, navigable, consistent, authentic, and stripped of all intrusive ads.

Even as experts in our craft, it's hard to predict which minute changes will make visitors convert best. It's imperative to have a tool that lets you test real-time data and make better-informed decisions that will drive the success of your site. Being able to make data-driven updates and improvements will step up your content's engagement, and help grow your organic loyalty and reach long-term.

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How to Setup Google Search Console ​

Google Search Console is a free tool that helps you to understand and optimize your site's performance on Google's search results. When Google visits your website for tracking purposes, it performs what's called crawling and indexing, a process of adding webpages into its search results.

The console will allow you to add or remove certain content from Google's search results. The tool will also help you learn which keywords trigger your site to appear in Google's ranking, and which third-party sites are linking to yours. It also allows you to monitor your site's performance on search, including locating any errors on your pages. Here is a step-by-step guide for adding a Google Search Console to your RebelMouse website.

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NEW: Important Upgrade to Facebook's Share Feature

There's an exciting new feature live on all RebelMouse sites that makes every Facebook share more customizable. This key update allows you to edit the meta information of a Facebook post before and after publish, making it easier to manage how your content appears on the platform.

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How to Add Google Forms to a Static Page

The easiest way to add forms to your RebelMouse site is to use Google Forms, which embeds right into the code of your page. Here's a step-by-step guide.

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Create a Winning SEO Strategy with Related Articles

One of the staples of our Entry Editor is the ability to optimize your article for search while it's still in draft mode. You can customize the SEO headline, description, and even the URL slug of each post before it's published.

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