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Rapid, Data-Driven, Layout Development on RebelMouse

One of the most important things that made us successful at Huffington Post was the ability to rapidly iterate through front-end changes. The success of your website can lie in a number of factors, such as a change in ad configurations, the placement of a newsletter sign-up form, a Facebook share, how well your infinite scroll works, and the order of your stories in feeds and related posts. All of these details add up quickly, and most media companies live with a horribly daunting backlog shackled to a small team of overworked developers who find themselves a week further behind every day.


When we set out to build RebelMouse, solving this in a really beautiful, next-generation way was a core part of our mission. It wasn't an easy problem to solve. That's why I'm so delighted about how our solution makes it simple for even non-coders to create A/B tests to get feedback from stakeholders. From there, we test a percentage of traffic and collect data on bounce rates, share rates, time on site, and total page views. The information is returned automatically with every test run.

This process would have been a dream for us to have at HuffPost. But back then, we had to hack together views of data that were incomplete and cost us dev cycles. I'm so proud that even small companies can now have access to an environment that is completely state of the art, and helps you keep up with changes even in a world where history is accelerating and the changes come faster every day.

Create Staged Environments and Custom Layouts

Using the RebelMouse CMS, you can stage and A/B test different media layouts to figure out how to truly captivate readers and bring in repeat visitors.

Everything inside RebelMouse is component based, so you can assemble pages like Lego blocks. Each component is simple to style, so you can have gorgeous pages that pop, are clean, and reflect your aesthetic. Content is meta tagged through multiple rules that make it simple to decide how you want to highlight your video content, add sponsored or native posts, include outside widgets where you need them, completely control your ad stack, and do custom layouts.

Here's a look at it in action:

A staged environment allows you to build and test functionality without changing what your visitors see live on your site. Staged environments are useful for two main reasons:

  1. You can create multiple post layouts to test performance or customize the layout for a specific channel.
  2. They can be used to stage and test layout variations internally without bringing the changes live till you're ready.

Why Test Multiple Versions

There's more that goes into a website's success than aesthetics. It has to be perfectly optimized for usability, or users will bounce away and find another site that suits their needs instead. That's the way it works in our fast-paced society. User experience is key. You have to make sure your site is easy to use, navigable, consistent, authentic, and stripped of all intrusive ads.

Even as experts in our craft, it's hard to predict which minute changes will make visitors convert best. It's imperative to have a tool that lets you test real-time data and make better-informed decisions that will drive the success of your site. Being able to make data-driven updates and improvements will step up your content's engagement, and help grow your organic loyalty and reach long-term.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

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How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

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How to Find Your Site's RSS Feeds

All RebelMouse sites have automatically generated RSS Feeds of their home page and sections. Here's how to find an RSS Feed list for your site:

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Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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A Look at RebelMouse’s Media Powerhouses

Trusted by the biggest names in new media publishing.

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

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How to Use 1Password to Protect Your Site + Connect RebelMouse to Google Analytics and Search Console

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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