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Rapid, Data-Driven, Layout Development on RebelMouse

One of the most important things that made us successful at Huffington Post was the ability to rapidly iterate through front-end changes. The success of your website can lie in a number of factors, such as a change in ad configurations, the placement of a newsletter sign-up form, a Facebook share, how well your infinite scroll works, and the order of your stories in feeds and related posts. All of these details add up quickly, and most media companies live with a horribly daunting backlog shackled to a small team of overworked developers who find themselves a week further behind every day.


When we set out to build RebelMouse, solving this in a really beautiful, next-generation way was a core part of our mission. It wasn't an easy problem to solve. That's why I'm so delighted about how our solution makes it simple for even non-coders to create A/B tests to get feedback from stakeholders. From there, we test a percentage of traffic and collect data on bounce rates, share rates, time on site, and total page views. The information is returned automatically with every test run.

This process would have been a dream for us to have at HuffPost. But back then, we had to hack together views of data that were incomplete and cost us dev cycles. I'm so proud that even small companies can now have access to an environment that is completely state of the art, and helps you keep up with changes even in a world where history is accelerating and the changes come faster every day.

Create Staged Environments and Custom Layouts

Using the RebelMouse CMS, you can stage and A/B test different media layouts to figure out how to truly captivate readers and bring in repeat visitors.

Everything inside RebelMouse is component based, so you can assemble pages like Lego blocks. Each component is simple to style, so you can have gorgeous pages that pop, are clean, and reflect your aesthetic. Content is meta tagged through multiple rules that make it simple to decide how you want to highlight your video content, add sponsored or native posts, include outside widgets where you need them, completely control your ad stack, and do custom layouts.

Here's a look at it in action:

A staged environment allows you to build and test functionality without changing what your visitors see live on your site. Staged environments are useful for two main reasons:

  1. You can create multiple post layouts to test performance or customize the layout for a specific channel.
  2. They can be used to stage and test layout variations internally without bringing the changes live till you're ready.

Why Test Multiple Versions

There's more that goes into a website's success than aesthetics. It has to be perfectly optimized for usability, or users will bounce away and find another site that suits their needs instead. That's the way it works in our fast-paced society. User experience is key. You have to make sure your site is easy to use, navigable, consistent, authentic, and stripped of all intrusive ads.

Even as experts in our craft, it's hard to predict which minute changes will make visitors convert best. It's imperative to have a tool that lets you test real-time data and make better-informed decisions that will drive the success of your site. Being able to make data-driven updates and improvements will step up your content's engagement, and help grow your organic loyalty and reach long-term.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Nonprofits: Your Charity Could Be Eligible for a Google Grant

Running dynamic and profitable ad campaigns on Google requires thoughtful strategy and digital marketing experience. The search engine's advertising products are robust and, when used correctly, can bring profitable growth to any business. But if you are running a nonprofit, chances are your resources are tight.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.

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The Editor in Chief’s Guide to RebelMouse

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.

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Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team. They are all brilliant people who work closely with our most important clients, as well as our engineering, product, and design teams, to deliver the best sites on the internet. Please join me in congratulating them!

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RebelMouse Featured in Snap's Partner Summit

We are very proud of being an always-modern CMS platform, constantly delivering new features that keep our clients ahead of the curve. So when Snap came to us with a beta program for their Snapchat sharing features for the web, we were immediately all in.

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What It Means to Grow: A Rare Look Into Our Clients’ Massive Success

Take a glimpse at what it means to be powered by RebelMouse.

Publishers large and small will be faced with an important question this year: Build or buy? To generate reach and revenue in the current digital landscape, every web property needs to be focused on content and hyper personalized. This leaves very little room for creativity when opting to host your site via high-maintenance, costly, and cookie-cutter solutions like WordPress and Drupal. This drives publishers to seriously consider the next option: Build.

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Stay GDPR Compliant With RebelMouse Features

When GDPR went into effect in the EU on May 25, 2018, all platforms, developers, and publishers made an effort to comply and achieve exactly what the 99 articles and 11 chapters of the regulation requires.

We were no different. We've updated our platform in several areas to ensure all of our clients are covered. Here's a breakdown of the features we offer to help keep you compliant:

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