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Get to Know RebelMouse

We are a creative agency that innovates with deep technology. Our proprietary, cloud-based, next-generation CMS has fueled industry powerhouses, including The Dodo, Axios, and PAPER magazine. Founded by Andrea Breanna, the former CTO of The Huffington Post, our media-minded team of experts work closely with publishers and marketers to help their stories reach the right people, and to build experiences that create loyalty, engagement, and conversion.


Meet Andrea Breanna (Paul Berry)

Andrea Breanna is the founder and CEO of RebelMouse. RebelMouse is a creative agency with the best CMS platform in the world. The company has built two of the biggest new media companies to date — The Dodo and Axios — both of which were merely ideas when RebelMouse began the strategy, design, and development work. RebelMouse also powers United Airlines' Hub and many of the most popular media sites you know and love. Collectively, RebelMouse-powered properties reach more than 50 million people a month, which makes it one of the top 50 properties in the U.S., and one of the top 500 in the world.

Andrea is proudly and openly transgender. Specifically, Andrea is a non-binary, transgender lesbian (transbian) who is happily married to Milena Berry, the founder and CEO of PowerToFly. Together they have four, beautiful kids and live in Tribeca, NYC.

Before RebelMouse, Andrea was CTO of The Huffington Post where she joined in the first year of the company's life and ran the product, design, and engineering teams. After The Huffington Post was sold to AOL, Andrea ran the same groups for all of AOL's media properties.

After AOL acquired The Huffington Post, Andrea saw what a custom CMS looked like for the first time. She inherited 53 properties built on dozens of different content management systems, but soon realized that they were all built by IT people who didn't fully grasp the concepts of traffic and distribution. Starting in 2012, RebelMouse was the first platform to create the "social front page," a hub where users could aggregate social feeds all in one place. It went viral with eight million users worldwide, sparking Paul to realize that there wasn't a CMS to bring it all together yet.

That epiphany — coupled with the realization that social, mobile, and the acceleration of industry changes would soon make everyone's technology painfully obsolete and expensive — led to the birth of RebelMouse.

Here We Are, Six Years Later

Today, six years after our inception, we're extremely proud of the powerful product we've created. RebelMouse was built to solve the complex intersection of product, engineering, editorial, and revenue. It's allowed us to create a next-generation CMS unlike any other, backed by some of the best venture capitalists in the world.

Rebelmouse built Axios and The Dodo, both of which saw massive success upon launch. The Dodo is the perfect example of unprecedented mass distribution and reach on Facebook, reaching 100 million people a day on average. Axios, on the other hand, embodies incredible loyalty. While their overall Facebook reach is much smaller than The Dodo's, they make up for it by being an insanely engaged site that sees over 90 million pageviews a month. Within the first year of its launch, Axios became a household name.

What Makes Us Tick?

Our true love is building breakout new media hits that become enduring pop culture sensations. One of the main reasons we began RebelMouse was because we recognized that a huge shift in advertising would happen, and that content would become marketing soon thereafter. That shift has since taken place, and it's become imperative for marketers to understand content from a media perspective. Our deep understanding of this concept allows us to power a number of pop culture hits — such as PAPER magazine and The Dodo — but it also allows us to take on legacy brands like United Airlines and BlackRock.

Part of our success lies in the fact that we're a fully remote company that doesn't require much capital. We don't have an office — we have talented, passionate employees in 26 countries covering every time zone. Everyone on the team shares a passion for being able to think outside of the box and be fluid with their talents and skills. Developers who think about product and traffic, audience development specialists who think about product and editorial, and designers who think about traffic and code.

Ready to create something big? Struggling with your current platform? Join us in the modern world: Let's get started together.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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