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Judgment Day for Media Companies

Phillip Smith recently wrote a featured story for Medium, "Judgment Day for Journalism," about the changing landscape of the media world. The subheadline goes: "As legacy news organizations falter, digital upstarts are scaling to meet demand."

Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Brown writes, "building something from the ground up to suit the marketplace, to suit where profitability and sustainability is, is a lot easier than adapting something with all kinds of legacy costs into a sustainable model."


Smith concludes from this that "we must reboot the media and start from the ground up."

At RebelMouse, we agree. The old way of doing things is unsustainable. While The New York Times and a few other big news organizations will probably hold on for awhile longer, the real future of media lies in companies being slim and agile, focusing their efforts on content and good reporting without technological or institutional legacy costs.

At RebelMouse, we offer an enterprise-level, centralized CMS solution for our clients so they don't have to hire an expensive developer team to build and maintain one themselves. This gives them the enterprise-level power of larger news organizations without all the overhead. Smith writes, "The simple truth is that journalism upstarts are getting better and faster, and their costs are coming down quickly."

Smith calls for more "journalism entrepreneurship" and we agree. Investing in RebelMouse will move your needle forward and give you the platform you need to succeed on social and SEO with our powerful Entry Editor, Particle Assembler, and deep back-end technology. Our numbers speak for themselves: One of our media clients, La Verità, has seen, in the past three months, 400% growth on Facebook and 200% growth on Google. Another client of ours, Motherly, in the same period, saw 84% growth on Facebook and 440% growth on Google.

And because we are constantly iterating our tech, you can stay far ahead of changing industry trends with our centralized updates. Unlike WordPress, updates to our system instantly go out to every site on our network without the need for painstaking manual development.

Smith is convinced that "small digital upstarts will become the democracy-serving oases in a time of growing news deserts." We agree. Which is why it's so important to have the right technology in place in order to scale as a small media company. While free CMS platforms like WordPress are great in the beginning, to really drive traffic in the new age of SEO you need the right mixture of technology and strategy.

RebelMouse clients like Motherly are testament to the efficacy of our platform.

Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and pageviews up a staggering 177%.

Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164% and pageviews are up 2,018%.

Smith wonders, "What would a network of "small is beautiful" news organizations sufficient to fill the widening gap in coverage look like?"

At RebelMouse, we have already seen the future and we are a part of it today. Our network of clients have seen so much success that we are confident our technology will lead the way into the streamlined and beautiful future.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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Related Posts vs. Posts in Assembler

Here's the difference between Related Posts and Posts in Assembler.

By using Related Posts and Posts in Assembler, you can help your audience stay engaged with your site's content and generate more traffic. Both of these features can be added to any post through Entry Editor.

When creating or editing a post, you can add a Related Posts section to the bottom of it that consists of a selection of existing posts on your site that you choose to surface. Only the main image and content headline are pulled, along with a link to the original post. This is similar to the Around the Web section that also shows up at the end of your post when you enable it from the SEO tab of Entry Editor.

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Site Accessibility on RebelMouse

In today's digital world, it's more important than ever to ensure that your website is accessible to all users regardless of any disability they may have. Google recognizes how important this is, and now includes an accessibility score in their PageSpeed Insights tool to alert site owners when their site's level of accessibility is not up to par.

Although website accessibility does not directly impact page speed scores, it's quickly becoming an industry standard amongst forward-thinking companies. One key way to ensure your website is making the accessibility grade is through the use of Accessible Rich Internet Applications, or ARIA for short.

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RebelMouse Makes the List of Fastest-Growing Private Companies — the Inc. 5000

Ranking No. 4,664 With Three-Year Revenue Growth of 61%

Inc. magazine today revealed that RebelMouse is 4,664 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. Microsoft, Dell, Domino's Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

RebelMouse blends product and strategy together to move the needle where it matters most: organic traffic and user growth, conversion to loyalty, and revenue growth.

Our next-generation CMS seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date, and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space. Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help developer, digital, and editorial teams become best-in-class content marketers.

RebelMouse's team spans dozens of countries and nearly all time zones. Our founder and CEO Andrea Breanna is proudly transgender, and prioritizes more women and LGBTQ+ representation in the tech space. As a company breaking industry norms, we're excited to be featured in the 2019 Inc. 5000.

"I'm proud that we're building a lasting, valuable company in a different way. We have a truly diverse global team that puts women and LGBTQ+ people first," Breanna said.

The 2019 Inc. 5000 achieved an astounding three-year average growth of 454%, and a median rate of 157%. The Inc. 5000's aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

NEW! Style Particles With CSS

RebelMouse's Particle Accelerator is designed to break down articles into micro pieces of content — which we call particles — that can then be amplified on social. To give you even more options, we now offer you the ability to style particles created in Entry Editor using CSS.

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Assembler Slideshows: Now With Thumbnail and Number Control

We've introduced an upgrade to our Assembler Slideshow layout that now allows users to control if they want thumbnails and slide numbers displayed on their posts.

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Using Variables to Control OG Tags

In our Layout & Design tool, you have the ability to create variable overrides. This is helpful when having to set the Open Graph (OG) tags in a section or post page, or in the <head> tag of a page.You can easily find all variables available by inserting the Variable Override element:

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