Close

Copyright © RebelMouse 2019

Follow Us:

Boost Your Performance With RebelMouse’s New AMP-Rendering Engine

Using React + Node, AMP-powered sites provide a next-level user experience

RebelMouse is proud to announce a new rendering engine driven by Google's lightning-fast AMP format. In our relentless pursuit of world-class site performance, our team of developers put together a faster experience for our clients that includes a more cohesive codebase, quicker development output, and increased reliability and overall performance.

To do this, we used React and Node — JavaScript languages that appeal to a broad pool of developers. The same code can run on both servers and browsers, and allows us to leverage modern front end optimization tools.

Here's a quick rundown of what React, AMP, and Node are, and how RebelMouse has used them to create an AMP-focused front end experience that's fit for the next decade of publishing.


React is a JavaScript library for building user interfaces. It's maintained by Facebook and a community of individual developers and companies. React can be used as a codebase in the development of single-page and/or mobile applications. It's optimal for fetching rapidly changing data that needs to be recorded.

Accelerated Mobile Pages (AMP) is a web component framework and a website publishing technology developed by Google, created to pioneer "a user-first format for web content."

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside of a browser.

We've worked with these technologies for years, but now we're excited to release a purpose-built renderer to get the most out of AMP experiences. Here's what this latest upgrade brings:

  • Performance Boost: Since it's faster, your AMP scores improve, which gives you an additional boost in Google's algorithm, as well as on Twitter.
  • Streamlined Workflow: We destructured our app into smaller React components. This upgrade makes it easier to test all parts of the app for further optimization.
  • One Codebase: Both the back and front end have the same code, which reduces code duplication and clutter.
  • Battle-Tested Tools: Webpack's top-notch bundling optimizations are specialized development tools that enhance the front end, which includes hot reloading of code at runtime.
  • Completely Reinvented CSS/Style Injection: There are no longer inline styles. We've also perfected the output optimizations and reduced duplication.
  • New Middleware Service (XML-to-JSX): We now process and cache data from our Layout & Design tool into digestible code on the fly. This includes boosting the computational performance of A/B tests.
  • Re-Engineered Post Content Data: By creating a Post Object Model (POM), we've increased the reliability of post composition functions, which greatly improves performance.
  • Ads Injection 2.0: The order of your ads is now much faster, with outstanding insertion precision.

Take a look at how our new AMP-rendering engine can improve your site's performance. Here's an article page's performance results using Google's PageSpeed Insights tool without our new engine in place:

And here's the same article page being tested with our new engine in place:

If you have any questions about how we now render Google's AMP format, email support@rebelmouse.com or talk to your account manager today.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

Related Articles

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading...

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...
Subscribe to Our Newsletter