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Maximize Revenue with RebelMouse Subscription Tools

Diversifying revenue streams has evolved from a forethought into a complete necessity for publishers who want to successfully monetize in the age of social. From header bidding to Facebook Instant Articles and monetization on social, publishers are now turning to subscription models to convert readers into loyal, lasting users. Last year, the pivot to paywalls gained unprecedented traction. By the end of 2017, The New York Times had over 3.5 million digital and print subscriptions. Fast forward to today and you'll find that other big-name publishers — like CNN, The Atlantic, and Wired — have followed suit, looking to online paywalls and subscription-based models to alleviate their financial woes.

It's no surprise as to why they're doing this either. The duopoly that is Facebook and Google continues to dominate digital ad revenue. Not helping matters, Facebook recently dropped their major algorithm bomb that left publishers of every size scrambling. The subscription-based business model has suddenly become a safe bet.


Fortunately for publishers, subscription services don't have to be roadblocks for your readers. In fact, this model urges publishers to create content that is so valuable and meaningful that your audience is willing to pay for it. The moment you become a subscription business completely changes the relationship you have with your customers. For a media company, it's a chance to create a real community and loyal following. At RebelMouse, we have a sophisticated suite of subscription tools to help you create lasting loyalty and impactful revenue.

RebelMouse's Gated-Content Properties

If you're a subscription business, we're here to help you fine-tune your tools and maximize revenue. We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs. These tools let you test real-time data and make better-informed decisions that will drive the success of your site. Being able to make insightful updates and improvements will step up your content's engagement several fold.

La Verità

RebelMouse recently launched the amazing Italian newspaper La Verità, using our subscription tools to help them create gated content on a per user basis.

We also built out a Braintree integration that gives them the ability to process subscription payments using either credit cards or PayPal. Everything happens on their site, without redirecting users to any third-party platforms.

Here's an example of what the final signup screen looks like when a user pays with their credit card.

DiversityInc

RebelMouse-powered DiversityInc Best Practices is another subscription-based website that publishes career advice content to help people advance their position at the company they work for. For DiversityInc, we created locked posts that direct unsubscribed users to a paywall.

We also developed various new features in the Users dashboard that allows DiversityInc to upload a company image and avatar for their paid users.

At RebelMouse, we create tools for publishers that give them back control of their content. Our lean tech is constantly adapting, so our clients can confidently maintain their livelihoods in this chaotic world of content saturation and algorithm updates. The special work we do makes us think of Nina Simone's God Bless the Child, because no matter what's going on around us, we've created technology and strategy that is fluid, successful, and working for both new media companies and legacy publishers.

Diversify Your Revenue Stream with RebelMouse

If you're not a subscription-based business, we can help you create your membership site. When you take the time to create high-level content, you'll attract the type of high-quality visitors that not only want to interact with your premium content, but are willing to pay for it. Once you have this filter in place, you quickly start to see what types of content your audience craves, and what you can do to build those long-lasting, valuable relationships.

Whether you want to attract more users with open-access content that guides them to your premium content, have locked posts, or create gated content on a per user basis, we can do it all. Come talk to us, and we'll show you how we can diversify your revenue stream by attracting loyal visitors who convert.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

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RebelMouse Pageview Methodology

Throughout the evolution of media on the internet, there's been a constant struggle between design that provides the best monetization of articles and design that offers the best user experience. It's what has spurned the adoption of ad-blockers from the user perspective, and crazy 40-page slideshows on the publisher end.

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NEW: Styled Quotes Available in Entry Editor

At RebelMouse, we're always finding new ways to make dynamic content creation more intuitive, and this includes ensuring every article can easily be broken up into small, snackable pieces of content.

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