Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!


Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help marketers become best-in-class content marketers. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date, and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We don't stop at software, either. RebelMouse is a creative agency with team members located all over the world that are dedicated to aiding our clients in growing their audiences with every publish.

Since we're the only full-fledged creative agency with a proven, full-stack tech solution, our product and services are tailored to every client's needs. The platform starts at $5K per month, which includes everything you need to run a premium, high-traffic media site. The variable cost with RebelMouse is how much you engage our creative services team to design and develop for you versus using your own teams to perform customization work.

RebelMouse as a Platform: If your team is flush with smart developers and product managers, our CMS is the right platform for them to stretch their creative muscles. We're here to help you build and create the best site to optimize your content for success on site, search, and social.

RebelMouse as a Product Partner: If you're a nimble team made up of content creators, RebelMouse can act as your backbone for tech, design, quality assurance, and user experience. It's a strategy called lean tech that frees up time and resources for new media properties and smaller publishers so they can focus exclusively on content creation and distribution, rather than overextending on expensive development teams.

Here's a deep dive into some of the reasons new media powerhouses and legacy brands alike are making the switch to RebelMouse.

Deep Technology

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Powerful Entry Editor: Every post published to our platform is set up for success before it even goes live. Entry Editor guides creators to optimize each piece of content for SEO, email outreach, and social, all from right within the editing interface.

New Content Workflow: We've laid down the groundwork for a Creators Network that streamlines the publishing process for multi-member teams who need to make sure every article is perfect before publishing. With customized roles for creators, dynamic editorial approval processes, and annotation capabilities, we foster teamwork so it can take place organically.

Dev-Free Designs: Website design has changed. The good news is that the unpredictable nature of the social platforms means users are warming up to the home page more than ever. We offer customizable designs built to markedly increase page views. Our Particle Assembler empowers content creators to create developer-level, user-focused designs with just a few clicks.

Proprietary Social Technology: RebelMouse Discovery allows you to identify social influencers on any topic directly from Entry Editor. Raise your brand's awareness and connect with potential partners through Twitter, Facebook, and email without ever leaving the platform.

But that's not all. Here's a mere sampling of what we offer our clients:

RebelMouse differs wholly from other enterprise solutions such as WordPress. We operate based on a centralized model that requires no third-party hosting, and we keep your site safe and updated on a daily basis with no impact on your day-to-day operations.

Iterating at Scale to Stay Ahead

What separates RebelMouse from WordPress, Drupal, and other custom-built, in-house solutions is the speed at which our features are iterating in the cloud to keep clients on the leading edge of technology. We often meet companies that believe everyone is either declining on Facebook or Google, or receiving fewer opportunities for audience growth because of content saturation and low attention spans. But most of our clients are growing in all categories, including reach, conversion, and loyalty.

One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

RebelMouse stays ahead of the rapid technological changes of the platforms because of how we are organized. Founded and managed by Andrea Breanna, the CTO who built The Huffington Post, the RebelMouse team is fully global and hired for talent, not location. This allows the team to run marathons at sprint speed, passing the time-zone baton between teams who lead beautiful, sustainable lives. Our team of Rebels are loyal and passionate, and are mostly made up of developers and big thinkers who were tired of being considered one-trick coders. The team is lean and spends a lot of time both with our founder and getting support from each other. These insights and lessons are then passed on to every client.

Our Tech and Strategy Is Never Static

RebelMouse is effective for our clients because it's incredibly flexible. By design, there are no creative dead-ends to our platform. In the beginning, we made a vow to ensure that our answer to any creative ideas would always be: "Yes! We can do that, and here's how."

Some of our clients, such as United Airlines, rely on our team to take care of the entire creative process for them — which includes anything from strategy to architecture to UX to design to the tested and scalable code that reaches consumers at a production level.

We're very proud that our solution is developer friendly. We treat our clients' time like gold, which includes your editors, creators, and writers, as well as developers, designers, and product managers.

Experience Enterprise-Level Growth at Scale

The days of being just a start-up are behind us. We're a stable, profitable company built on a firm foundation with a team focused on the future of online publishing and content marketing. Our technology is tried and tested, yet flexible. It's scalable, but remarkably efficient.

Media sites that flip to RebelMouse immediately start to grow. For example, Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and page views up a staggering 177%. Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164%, and page views are up 2,018%.

Brands see the same performance increases, too. But beyond just putting you on a modern, hyper-efficient platform, we also provide you with the strategy you need to have sustainable growth. To move the needle, you cannot blindly rely on technology, nor can you assume creativity alone will suffice. In reality you need both to succeed, and at RebelMouse, this is our mission as a creative agency: to help you succeed.

Technology continues to accelerate the way we consume and interact with media. And while publishers are always looking for new ways to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing every fast-changing trend. We can be your compass — quite literally. We'll help you navigate the turbulent waters of the new media landscape to ensure you're not only creating benchmarks and goals, but surpassing them.

Intuition and gut inspire us, but we compare everything against data — lots of it. As one of the few, if not only, creative agencies that have access to data across a number of high-profile properties and media sites, we can better guide our clients' toward their growth objectives.

If you'd like to learn even more about how we're changing media and content marketing, check out our latest corporate deck here.

Become Your Own Growth Story

Let's start working together. Request a proposal today and take control of your property's destiny, organic growth, monetization success, and content strategy.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Trigger New Pageviews With “Keep Reading” Feature

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our "Keep Reading" functionality:

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RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.

Our Core Web Vitals drastically outpace every competitor, and we have the receipts

In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.

Game Changer: Google's Core Web Vitals Announcement

Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2020 version of vitals consists of three specific metrics:

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

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