Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.


Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help marketers become best-in-class content marketers. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date, and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We don't stop at software, either. RebelMouse is a creative agency with team members located all over the world that are dedicated to aiding our clients in growing their audiences with every publish.

Since we're the only full-fledged creative agency with a proven, full-stack tech solution, our product and services are tailored to every client's needs. The platform starts at $5K per month, which includes everything you need to run a premium, high-traffic media site. The variable cost with RebelMouse is how much you engage our creative services team to design and develop for you versus using your own teams to perform customization work.

RebelMouse as a Platform: If your team is flush with smart developers and product managers, our CMS is the right platform for them to stretch their creative muscles. We're here to help you build and create the best site to optimize your content for success on site, search, and social.

RebelMouse as a Product Partner: If you're a nimble team made up of content creators, RebelMouse can act as your backbone for tech, design, quality assurance, and user experience. It's a strategy called lean tech that frees up time and resources for new media properties and smaller publishers so they can focus exclusively on content creation and distribution, rather than overextending on expensive development teams.

Here's a deep dive into some of the reasons new media powerhouses and legacy brands alike are making the switch to RebelMouse.

Deep Technology

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Powerful Entry Editor: Every post published to our platform is set up for success before it even goes live. Entry Editor guides creators to optimize each piece of content for SEO, email outreach, and social, all from right within the editing interface.

New Content Workflow: We've laid down the groundwork for a Creators Network that streamlines the publishing process for multi-member teams who need to make sure every article is perfect before publishing. With customized roles for creators, dynamic editorial approval processes, and annotation capabilities, we foster teamwork so it can take place organically.

Dev-Free Designs: Website design has changed. The good news is that the unpredictable nature of the social platforms means users are warming up to the home page more than ever. We offer customizable designs built to markedly increase page views. Our Particle Assembler empowers content creators to create developer-level, user-focused designs with just a few clicks.

Proprietary Social Technology: RebelMouse Discovery allows you to identify social influencers on any topic directly from Entry Editor. Raise your brand's awareness and connect with potential partners through Twitter, Facebook, and email without ever leaving the platform.

But that's not all. Here's a mere sampling of what we offer our clients:

RebelMouse differs wholly from other enterprise solutions such as WordPress. We operate based on a centralized model that requires no third-party hosting, and we keep your site safe and updated on a daily basis with no impact on your day-to-day operations. In fact, here's a side by side comparison of some features in RebelMouse versus Wordpress:

RebelMouseWordPress
Native SEOPlatform and article SEO built inAdditional plugin(s)
Green Page Speed Insights Scores90+ page speed scoresNot without an exorbitant/unreasonable amount of work
Green Core Web VitalsExpect it!Not likely
Global managed CDN100% includedYou're on your own here
Secure and monitored sites
100% included
Be careful out there
Global disaster mitigation team
AbsolutelyDepends on provider and how much you pay
Newsletter integration(s)Daily, weekly, and hand-written optionsAdditional plugin(s)
Social media schedulerOut of the boxAdditional plugin(s)
Breadcrumb navigation
Built in with option to customize headlinesAdditional plugin(s)
Full access APIs
YesNo
Staging environments100% includedDepends on hosting provider and plugins ($$)
A/B testing of site design
100% includedRequires third-party or plugin
Ability to embargo sensitive posts
Out of the boxNot without a lot of help
Editorial workflowOut of the boxAdditional plugin
Customizable content editor
YesNo
World class creative agency/strategic assistanceYesNo

Iterating at Scale to Stay Ahead

What separates RebelMouse from WordPress, Drupal, and other custom-built, in-house solutions is the speed at which our features are iterating in the cloud to keep clients on the leading edge of technology. We often meet companies that believe everyone is either declining on Facebook or Google, or receiving fewer opportunities for audience growth because of content saturation and low attention spans. But most of our clients are growing in all categories, including reach, conversion, and loyalty.

One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

RebelMouse stays ahead of the rapid technological changes of the platforms because of how we are organized. Founded and managed by Andrea Breanna, the CTO who built The Huffington Post, the RebelMouse team is fully global and hired for talent, not location. This allows the team to run marathons at sprint speed, passing the time-zone baton between teams who lead beautiful, sustainable lives. Our team of Rebels are loyal and passionate, and are mostly made up of developers and big thinkers who were tired of being considered one-trick coders. The team is lean and spends a lot of time both with our founder and getting support from each other. These insights and lessons are then passed on to every client.

Our Tech and Strategy Is Never Static

RebelMouse is effective for our clients because it's incredibly flexible. By design, there are no creative dead-ends to our platform. In the beginning, we made a vow to ensure that our answer to any creative ideas would always be: "Yes! We can do that, and here's how."

Some of our clients, such as United Airlines, rely on our team to take care of the entire creative process for them — which includes anything from strategy to architecture to UX to design to the tested and scalable code that reaches consumers at a production level.

We're very proud that our solution is developer friendly. We treat our clients' time like gold, which includes your editors, creators, and writers, as well as developers, designers, and product managers.

Experience Enterprise-Level Growth at Scale

The days of being just a start-up are behind us. We're a stable, profitable company built on a firm foundation with a team focused on the future of online publishing and content marketing. Our technology is tried and tested, yet flexible. It's scalable, but remarkably efficient.

Media sites that flip to RebelMouse immediately start to grow. For example, Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and page views up a staggering 177%. Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164%, and page views are up 2,018%.

Brands see the same performance increases, too. But beyond just putting you on a modern, hyper-efficient platform, we also provide you with the strategy you need to have sustainable growth. To move the needle, you cannot blindly rely on technology, nor can you assume creativity alone will suffice. In reality you need both to succeed, and at RebelMouse, this is our mission as a creative agency: to help you succeed.

Technology continues to accelerate the way we consume and interact with media. And while publishers are always looking for new ways to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing every fast-changing trend. We can be your compass — quite literally. We'll help you navigate the turbulent waters of the new media landscape to ensure you're not only creating benchmarks and goals, but surpassing them.

Intuition and gut inspire us, but we compare everything against data — lots of it. As one of the few, if not only, creative agencies that have access to data across a number of high-profile properties and media sites, we can better guide our clients' toward their growth objectives.

If you'd like to learn even more about how we're changing media and content marketing, check out our latest corporate deck here.

Become Your Own Growth Story

Let's start working together. Request a proposal today and take control of your property's destiny, organic growth, monetization success, and content strategy.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Maximize Your SEO Potential With RebelMouse’s Entry Editor

Take a peek into how our proprietary technology helps sites surge on search

The RebelMouse platform features a rich search engine optimization (SEO) toolset that guides writers and editors to think about the right search phrase behind every story, as well as how to focus on small but meaningful modifications designed to improve organic search performance.

Our SEO technology centers around best practices for search, including detailed metadata that will help Google's site crawler identify, index, and rank your content quickly. It often leads our clients to experiences traffic surges that look like the following after launching on our platform:

how to increase search traffic

Here's a look inside our proprietary technology that helps our clients experience quick search boosts that turn into long-term SEO wins.

The Search Tab

how to find the right search phrase

Every new article presents a new opportunity to win on search. RebelMouse's Entry Editor features an SEO tab that's designed to help you optimize every post to give it the best shot at winning a targeted search phrase. Here's a glimpse into how it guides editors through a perfected search strategy before the "Publish" button is even clicked.

Define Your Search Phrase

search volume data

It can be tricky to nail down which search phrase you want to win. Within the SEO tab, you can brainstorm your ideas in real time. Through the creative usage of APIs, we ensure writes and editors are armed with the right information when optimizing content for SEO. In the example above, the drop-down list is suggesting search phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume.

This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis. Click here to read more about this feature.

Optimize Your Slug to Match Your Search Phrase

submit url to search engines

The SEO tab in our Entry Editor is designed to repeat your desired search phrase throughout your content so that Google's crawler has every chance to index it correctly for search. With this methodology in mind, it's a best practice to have your article's URL slug match your desired search phrase. From the SEO tab, you can click the Optimize Slug button to automatically match your URL slug to the search phrase you want to win. Click here to read more about this feature.

Pick Smart Recirculation Links

seo outlinks

After you've defined your search phrase and optimized your URL slug accordingly, you can select highly relevant links to add as related content to the end of your article. We call these Around the Web (ATW) links. The SEO tab allows you to pick the best links from your own site, as well as from around the web, which leads to truly amazing traffic boosts. This is a proven SEO practice that's rewarded by Google. Since your article will link to pages already winning your search phrase, it can increase your own post's relevance score in the eyes of Google's crawler.

We automate the surfacing of both ATW and internal links for you, so it's as easy as ticking a handful of checkboxes to add them to your post. We've also done the math, and the data is clear: Adding ATW and internal links to the end of your articles can increase traffic coming to your posts from Google by over 300%! Click here to read more about this feature.

Craft Metadata Before Publish

what is seo metadata

When it comes to Google's site crawler, providing clever metadata is one of the best ways to contextualize your content for search. From there, Google's search algorithm will rank your site for search queries that it determines are relevant to your content. Our SEO tab allows you to write your metadata right from within our Entry Editor. Plus, our character counter will help you make sure that your SEO headline and description match Google's best practices for metadata text length.

It's important to make sure your metadata is clearly written in a succinct way so that Google can quickly understand the nature of your content. Click here to read more.

The RebelMouse Particle Assembler

how to optimize an article for seo

RebelMouse's Particle Assembler is a content creation tool within our Entry Editor that makes it easy to transform your posts into media-rich micro pieces of content, which we call particles, that can both be shared individually and crawled separately on search. Our Assembler functionality gives your content more legs, which means more chances to generate more traffic.

The following steps demonstrate how you can use our Assembler to optimize an article to win a search phrase.

Use Particle Headlines to Reinforce Your Search Phrase

how to write headlines for seo

Assembler is accessible via one simple click in the formatting toolbar of our Entry Editor. From there, an organizational layout will be inserted into your article that will help guide you through building out the particles that will shape your Assembler. The best way to think of Assembler is by treating it as an enhanced list format. If your article is about vegan cooking trends, each particle can feature a new trend. But Assembler does not need to be a simple list. It can also cover the main points of your article and feature user-generated content or even related stories.

Assembler is a helpful SEO tool because it can generate a unique URL slug for each particle, maximizing your article's ability to get indexed by Google for more than one key search phrase. Click here to read more about this feature.

Make the Most of Google's "People Also Ask" Module

how to optimize for people also ask

Particle headlines are also a great way to make use of Google's "People Also Ask" module. This will help you identify search patterns of users who are interested in your search phrase. By tailoring your particles to those patterns, it's likely that your post will move up in Google's search rankings. Click here to read more about this strategy.

Add Media to Every Particle

alt text for seo

Each particle is another opportunity to add relevant media to your post, and Assembler makes it easy to add alt text to every image you upload. Alt text is very important for accessibility and can also have benefits for SEO. Briefly, alt text is text that is added to an image to describe it to search engines, and also to allow people using screen readers to be able to know what the image is without actually being able to see it. You can easily add alt text to any image in RebelMouse from our Entry Editor. Adding your search phase into every alt text field will only bring you one step closer to the top of Google Search's first page.

Make the Most of Our SEO Toolset

RebelMouse's proprietary technology works for any kind of site, whether you're a brand, a new media company, or a legacy publisher. SEO doesn't have to be something that only developers and analysts can understand and augment. Our product is designed to put the power of search in the hands of content creators, editors, and social curators, too.

Start winning on search with every publish. Request a proposal today and let's start working together.

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