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Layout & Design Tool Elements: A Guide

The Layout & Design tool is RebelMouse's intuitive canvas that guides you through creating the perfect look and feel for your website.

The foundation of the Layout & Design tool is made up of rows and columns. The building blocks of your page are made up of Elements, which bring your website to life in different ways. By clicking the + ADD button in the Layout & Design tool's toolbar, you can begin to add, arrange, and customize each element of your site.

Here's an in-depth look at the different elements available to you within the Layout & Design tool.

Rows and Columns

Row: These are horizontal areas that you can combine with columns to define your grid. They can be rearranged by dragging and dropping.

-Tools for Rows

- Use Margins: Select this checkbox if you want margins around your row.

- Use Outer Border: Select this checkbox to place a border on the outer edge of your row.

- Remove default column separation: Removes the default separation between columns.

- Remove default vertical separation: Removes the default vertical separation between columns.

- Columns horizontal separation: Use this slider to change the horizontal separation between columns in the row.

- Columns vertical separation: Use this slider to change the separation between columns in the row.

Column: These are vertical areas that you can combine with rows to define your grid. They can be rearranged by dragging and dropping.

-Tools for Columns

- Desktop Width: Use this slider to change the width of the column.

- Element Vertical Separation: Use this slider to change the separation between Elements in a column.

In order to make the arrangement of your columns responsive to mobile screen sizes, make sure to use our easy tool in the upper-right corner. Simply select the desktop, tablet, or mobile symbols to rearrange your layout accordingly.

Layout & Design Elements

Posts

Use this element to add articles with defined properties to the layout.

Properties of the "post element" that can be changed are:

  1. Number of posts to be displayed: Changes the number of posts displayed in the element block.
  2. Pull content from section: This brings up a drop-down menu with the following options:

-Current Page

-Most Read

-Related

-All Sections of the Site

  1. Filter by tags: You can add desired tags and it will show articles with those respective tags only.
  2. Exclude by section: If you want to exclude articles from a particular section, you can select the respective section from this drop-down menu.

  1. Element Order: All the desired elements of the article can be rearranged by just dragging and dropping. You can also change the placement as top/right/left/bottom.

Section: It displays the section of the post.

Headline: It displays the headline of the post

Subheadline: It displays the subheadline of the post.

Author: It displays the creator's name with their profile picture. It also include details about more than one author.

Date: It shows the post creation date.

Photo credit: It shows the source of the lead media image.

Post body: It displays the article body.

Post Shares: It shows number of times the post has been shared to social media.

Badges: It displays badges given to the article.

Sponsored Badges: It displays sponsored badges given to the article. A badge has a link that redirects users to different sites.

Snark Line: This is an alternative text that you can display for the post.

Page views: It shows the number of times the post has been viewed.

Follow button: Lets a user follow or unfollow the article.

Community comments: All community users can submit comments to the article via the comment block.

Like button: Adds a Facebook "like" button to the article.

Source link: If the article has an external source link, it can be shown here.

Add to collection button: When the right settings are enabled, we allow you to "collect" articles as a user, which are then added to your profile and categorized into sections. Please talk to your account manager if you're interested in this feature.

Tags: Tags given to the post are displayed.

Primary Tag: The primary tag of the post is displayed.

Main Author: This displays the creator's name along with their profile picture.

Custom Field: This displays the value for any custom text field added to the Entry Editor. For example, You can add read time to your post using a custom field.

  1. Spacing: Vertical and horizontal separation between posts and the image column width can be adjusted.
  2. Image Ratio: Default and individual device aspect ratios for an image can be chosen.
  3. Columns of Story: This is a drop-down menu with 1–4 options that let you choose how many columns are displayed in the post element. This property is only available for desktop.
  4. Show Video When Available checkbox: If checked, this will display a lead media video.
  5. More posts loading: Choose to have the "load more" button to load more posts, or trigger upon scroll.
  6. Follow/following/unfollow text fields: If you have the follow button element activated in the element order, then you can change the labels of the buttons.
  7. Show as Carousel checkbox: Check this to show the article in a carousel format.
  8. Show SEO articles Around the Web checkbox: If checked, it will show web links chosen in the editor.
  9. Allow Duplicates checkbox: If checked, it will allow duplicate posts on the same page. This is preferably always left unchecked.
  10. Custom Container Class: Custom class name text field gives a separate selector to the post which helps to customize specific block of posts with desired changes to the widget without any impact on other site articles. It's used for redesigning without altering the template design.

For example, if we add the class name design_change and we want to change the headline of that post, then we can add the custom CSS .design_change.widget;headline{color:red} to it. Now the headlines of posts with the custom class name design_change will change to red without altering anything in the default design template.

Heading

This is a text field element that can be used to create a headline for any block of posts.

Text: Desired text and a corresponding link can be added using this element.

Formatted text: The formatting tool is available for regular text.

We recommend using the text element when you want to redirect users to different URLs/pages and formatted text.

Custom HTML

With this element, you can customize HTML code for styling different elements of the site.

Post content: This is used when you want to alter the design of the article page.

Post Content Element

This element includes basics segments of an article, such as lead media, etc.

Lead Media

You insert it by choosing the Post Content element, and then selecting Lead Media.

  • Element Order: Same as a post element.
  • Image column width: You can drag this slider to adjust the width of images. The default value is 20px.
  • Default Image aspect ratio: Same as a post element.
  • Per device aspect ratio: Same as a post element.
  • Load more from section brick: Same as a post element.
  • Show SEO articles around the web: The article links related to the post are displayed.

Body Text

Another Post Content element.

  • Pagination Break Every: Allows you to set up when a pagination break occurs after a certain number of posts.
  • Pagination Break in this order: Allows you to set up the order of your pagination breaks.
  • Ads Break Every: Allows you to set up up how often an ad shows up in between posts.
  • Ads Break in this order: Allows you to set up the order of the ads to be displayed.
  • Number the particle in the list: You can number the particles in ascending or descending order.
  • Body Text: You can choose whether you want body text to be placed above or below media.
  • Assembler Pagination position: We can select where we need to place the pagination number for Assembler. For example, top/bottom/right/left.
  • Prev page button text: You can give a label to the previous button of the pagination controls.
  • Next page button text: You can give a label to the next button of the pagination controls.
  • First page button text: You can give a label to the first page button of the pagination controls.
  • Hide next story button: If unchecked, it shows the next story button, which is used to navigate to another story.
  • Next story button text: You can give a label to the next story button of the pagination controls.
  • Show full post body: If checked, by default it will show the entire post body's content.
  • Show more button caption: You can give a label to the Show more button of the pagination controls. This expands the post body to allow a user to read further.
  • Show less button caption: You can give a label to the Show less button of the pagination controls. This contracts the post body.
  • Update post URL on post view: This keeps updating the URL with the current post being viewed by the user.

Authors

Another Post Content element. Use this element to display different kinds of authors. You can set the maximum number of authors, select the author type, and change the order.

Date

Another Post Content element. Shows the post's published date.

Share Buttons

Another Post Content element. We can activate/deactivate different social share buttons.

For example, you can add the Share Buttons more than once to a single page by adding this element repeatedly where you want the icons to be displayed.



Around the web

Another Post Content element. Related articles around the web are displayed. You can change the tile text.

Tags

Another Post Content element. All the tags associated with the post are shown.

Comments

Another Post Content element. A Community Comment block is displayed. You can hide this block by checking the hide comment block.

Splash(old)

Another Post Content element. This is the Lead Media element's image or video — the isolated version. We recommend only using it when you need a specific setup that requires separating the Lead Media element from the rest of the post's content items.

Author(old)

Another Post Content element. This is the author of the article — the isolated version. We recommend only using it when you need a specific setup that requires separating the author and their avatar and bio from the rest of the post's content items.

Custom Post Field

You can select the custom field from the available drop-down menu.

Shared Element

These are elements that are shared across other pages (e.g., Top Bar, Side Bar, or Footer).

Ad Tag

Advertisement codes can be added here for each device.

Facebook like Widget

This adds a Facebook like/share button.

Facebook Page Widget

This adds a Facebook Page block.

CTA

A CTA block is added.

User Profile Information

Use this to add profile details of any user by adding simple HTML code.

Conditional Content and Multiple Conditional Content

Use these elements to specify how content should be displayed based on what device is being used (desktop vs. mobile vs. tablet).

Subscription Widget

It's a widget where we can include newsletter and social links elements.

Newsletter

The newsletter element adds an email field and subscribe button. We can redirect users to our social accounts using social links.

Link List

This element includes links and section links.

Image

Image can be added and reused throughout the Layout & Design tool.

Ad Header Code/Header Code: Custom HTML Code Field

Appends code to the <head> tag.

Element Wrapper

More than one element can be clubbed together to acquire a desired design.

Sticky

Remains on the screen on scroll.

Menu Button

A hamburger-menu button that's used for site navigation.

Search Box

This adds an input-text field with a search button.

Logo

A logo image can be uploaded for all devices. It can be associated with link and alternate text. There is an option to open the link in a new window or the same window.

Show On Scroll

Element remains on the screen even while scrolling.

Lazy Load

Here you can choose an element that should be delayed so that other important content on the page loads quickly.

Random Pick

Other elements can be nested inside random pick, and those will be randomly displayed on the front end when refreshed by the user.

For example, if you have a post element and newsletter widget inside of a random pick element on the home page, then it will display an article for the first visit to the home page, and it will display a subscription newsletter upon refresh.

Variable Override

New OG: Tags for any page can be given using a variable override.

Here's how it works:

For example, you can use a new OG:image that overrides the image that was being shared to Facebook on the home page.

So instead of showing the site's logo, it will show a completely different image.

GDPR Cookie: Use this element to set up a GDPR-compliant cookie on your site.

Properties of the GDPR cookie:

- Description: You can add a text message, such as, "Our site uses cookies to improve your browsing experience."

- Links: User can provide a link to their privacy policy here, which can then give more details about the cookies being used on the site.

- Accept text button: It's necessary to be compliant about notifying users about a site's cookie usage, so that's why there's an accept button which is just plain text that can say "OK" or otherwise.

If users don't want their cookies tracked, they can turn around and exit the site instead.

-Post Custom Fields: This is defined in global settings. A custom field element can be used to allow you to capture desired text in a field of Entry Editor.

For example, if you want to add a read time field to the Entry Editor, you can simple add a custom element in the post custom field.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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