Subscribe to Our Newsletter

x

Digital Writing Has Changed: It’s Time to Adjust

The world of digital publishing has become a lot noisier. Both brands and new media companies are always looking for the next-best strategy to stand out in the feeds, catch eyes in inboxes, and win organic search to build sticky audiences. But what a lot of publishers haven't fully realized yet is that digital writing has completely changed. What was once all about "hooking" the reader to get that extra click or share has shifted. There's now an intense push for prioritization, personalization, and transparency. As digital readers become more savvy, they specifically seek out media sources that deliver engaging content quickly and clearly.


Axios: Summarizing a Whirlwind of News

News publisher Axios quickly became a darling in the new media world after they launched in 2017, and part of the reason why is because their writing style is unlike most others in the industry. "Axios" is Greek for "brevity," and it makes up the core of their digital strategy. Every article they publish is short by design, and each post begins with a meaningful preview of what the article is about and why it's important. Before dropping in a prompt to ask if you want to keep reading a post, Axios marks their content with bold subheads — such as "Why it matters" or "The bottom line" — to answer the all-important "why" before an article dives into the details. After that, it's up to you to decide if you care enough about the story to keep reading it. If not, keep scrolling.

Why We Need It: Making Sense of the Noise

The oversaturation of content within social feeds and the entire digital experience is a constant battle every publisher faces. We live in a personalized ecosystem online. Our feeds are designed to only show stories that interest us. We only sign up for newsletters we care about, and use search for a defined purpose — not content discovery. It's time our writing reflects — and respects — the unavoidable content filtration system.

Since there's simply too much information to sort through, there's genuine value in adopting a writing style that doesn't use too many bells and whistles to capture readers. Giving users a little capsule of what an article's about and why it's important from the start is not only refreshingly transparent, but a new proven approach to audience growth. Readers will quickly learn that your content experience is easy to follow, intriguing, and informative, and that's what builds organic loyalty.

Why It's Working: No More Trick to Click

Because digital content consumption has become ubiquitous, users view the digital and social worlds with a more discerning eye. If the Facebook fake news fallout of 2016 taught us anything, it's that there's a demand for a more transparent internet.

In the past, the common method for getting the aforementioned "hook" to pull in readers was to write teaser-style headlines and descriptions that barely offered any insight into the content itself. You'd then hope that the teasers would be enticing enough to grab a reader's attention so that they couldn't resist clicking. But this strategy has always been a slippery slope for publishers, and it usually amounts to nothing more than clickbait. It's also precisely this kind of "gotcha" content that Facebook deprioritized in its News Feed last year. The story's no different when it comes to organic search. Keyword stuffing trends of yesteryear was how many tried to get onto Google's front page, and concepts like relevancy made little difference. Now, creating content that satisfies user intent is more important than ever.

Axios' 180-degree shift from the old standards of digital writing schooled the old guard on how to write engaging content. Instead of asking themselves if they've done enough to pull a user in, Axios optimizes their content for the shortest way a user can familiarize themselves with a story. Readers then have a choice to either keep reading or keep scrolling based on their own interests. And that's where personalization and transparency will win over audiences versus quick-hit clicks.

Why One Simple Function Can Change Everything

Axios put a spotlight on conversation-starting content and why it matters, and it's a great way to build organic loyalty in 2018. At RebelMouse, we're prioritizing the concept of sustained reach in place of chasing fleeting metrics that can't build the kinds of sticky audiences that every publisher yearns for.

We designed an intuitive layout — called Social UX — which helped Axios redefine the new digital write-up and soar to more than 40 million pageviews a month. Our CMS includes a "Keep reading" function that complements the infinite scroll. It's the one, simple feature that allows readers to choose what they want to read without deceiving them. It's also used to great effect on other RebelMouse properties, such as Dance Magazine and EcoWatch. The infinite scroll within Social UX creates a personalized experience that mimics the social feeds and builds honest relationships with readers.

Even if a CMS replatform isn't on your roadmap, our team of growth experts can help adjust your content and digital strategy to match the new digital write-up. Let's create something together.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Snag Instant Engagement With Dynamic Voting (Including Ads Integration!)

PAPER Magazine Puts Its "Break the Internet" Campaign to an Audience Vote.

With 2019 just around the corner, it's time to make a resolution to just say "no" to flat media. Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but also participate in the creation of it. On our journey to create dynamic media that makes this type of content curation instinctive, we've designed a new feature that lets you create quizzes and surveys with a professional design that are easy to use and easy to monetize.

Keep reading... Show less

Why Does RebelMouse Create Growth?

Understand what your content needs to create new reach and deepen loyalty.

After a shaky 2018, publishers are positioned to start the new year with less dependency on the platforms. But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute, one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.

Keep reading... Show less

Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

Keep reading... Show less