The Next Generation of Brand Content
We've entered into a major shift in new media publishing. So far, 2018 has been a roller coaster ride of industry shifts for publishers, kicked off by Facebook's sweeping algorithm change in January that left brands wondering about the future of traffic growth and monetization on social.
The good news is that there's still plenty of opportunity for brands — both new and old — to put their communities on a growth path that delivers impactful revenue. And it's all about getting back to basics: The brand blog! While the idea of the blog has been around since the early days of the internet, the focus on community, as well as tech's ability to draw in audiences at scale, is peaking like never before.