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Google Launches Long Tap to Preview Function for Discover

Google Discover just got a bit more interactive. SEO consultant Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users.

The new preview feature is another great reason to start optimizing your content for Google Discover. As a reminder, according to Google, Discover is a hyper-personalized feed that "actively tunes itself to a user's interests and displays content that aligns with those interests." Since Discover's feed is curated by a user's previous web activity, it's a great opportunity to expose your content to an ultra-targeted audience.

The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like:


Google Discover launches a hold to preview button for Chrome users From Twitter. Sourced from SEO Roundtable.

After noticing the new preview functionality, Gabe pondered to the Twitterverse if the action of previewing a story would trigger a view on the article’s page. He found out through checking his real-time stats in Google Analytics that a preview did in fact register a view. Even more interesting, it also triggered ad impressions. (Please note that his findings have not been confirmed by Google yet.

Optimize Your Content for Google Discover

Google has its own content policies for Discover that you can read about here. Discover also has its own guidelines for images. You can follow our post on how to optimize content for Discover to learn more.

Google recommends that the preview/thumbnail image for a Discover article should be larger and more compelling than other traditional content previews. This can be automatically enabled by using a meta tag on your site. If your image is high quality and at least 1200 pixels wide, your article has a higher likelihood of appearing in Discover.

At RebelMouse, we've automatically enabled this large-image setting across the sites within our network. While the update may seem small, it has resulted in a significant and positive impact on traffic when an article makes it into Discover's feed. Check out the visible boost it gave one of our clients, as tracked by Google Search Console:

RebelMouse\u2019s image optimization for Google Discover can lead to big traffic boosts

Get Your Content Discovered

It’s important to mention that Discover doesn't just feature newly published articles. If your content is helpful and high quality, it can appear in a user's Discover feed at any time. So you have plenty of time to update existing, evergreen content for the format.

At RebelMouse, we automatically optimize your content for Google Discover and all of the other factors that make up Google’s algorithms. Click here to learn more about how we optimize websites for search.

Not on RebelMouse yet? Request a proposal today to get started.

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The Most Secure CMS of 2022
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Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

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