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Google Launches Long Tap to Preview Function for Discover

Google Discover just got a bit more interactive. SEO consultant Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users.

The new preview feature is another great reason to start optimizing your content for Google Discover. As a reminder, according to Google, Discover is a hyper-personalized feed that "actively tunes itself to a user's interests and displays content that aligns with those interests." Since Discover's feed is curated by a user's previous web activity, it's a great opportunity to expose your content to an ultra-targeted audience.

The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like:


Google Discover launches a hold to preview button for Chrome users From Twitter. Sourced from SEO Roundtable.

After noticing the new preview functionality, Gabe pondered to the Twitterverse if the action of previewing a story would trigger a view on the article’s page. He found out through checking his real-time stats in Google Analytics that a preview did in fact register a view. Even more interesting, it also triggered ad impressions. (Please note that his findings have not been confirmed by Google yet.

Optimize Your Content for Google Discover

Google has its own content policies for Discover that you can read about here. Discover also has its own guidelines for images. You can follow our post on how to optimize content for Discover to learn more.

Google recommends that the preview/thumbnail image for a Discover article should be larger and more compelling than other traditional content previews. This can be automatically enabled by using a meta tag on your site. If your image is high quality and at least 1200 pixels wide, your article has a higher likelihood of appearing in Discover.

At RebelMouse, we've automatically enabled this large-image setting across the sites within our network. While the update may seem small, it has resulted in a significant and positive impact on traffic when an article makes it into Discover's feed. Check out the visible boost it gave one of our clients, as tracked by Google Search Console:

RebelMouse\u2019s image optimization for Google Discover can lead to big traffic boosts

Get Your Content Discovered

It’s important to mention that Discover doesn't just feature newly published articles. If your content is helpful and high quality, it can appear in a user's Discover feed at any time. So you have plenty of time to update existing, evergreen content for the format.

At RebelMouse, we automatically optimize your content for Google Discover and all of the other factors that make up Google’s algorithms. Click here to learn more about how we optimize websites for search.

Not on RebelMouse yet? Request a proposal today to get started.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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RebelMouse Q1 2022 Platform Performance Updates
Rebel Insights

RebelMouse Q1 2022 Platform Performance Updates

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We analyzed the audience behavior of a number of sites we power, both before and after we optimized for high performance scores on Core Web Vitals. On every site we analyzed, there was a significant boost in loyalty and engagement metrics. Click here to read the full case study on Google’s web.dev blog.

Here’s a bit more of what we’ve been up to since the start of the year:

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Worldcrunch and RebelMouse Launch Partnership to Expand Multilingual Global Journalism, Registers Record Audience Growth During Ukraine Crisis
Rebel Insights

Worldcrunch and RebelMouse Launch Partnership to Expand Multilingual Global Journalism, Registers Record Audience Growth During Ukraine Crisis

Worldcrunch, the international digital news magazine, has partnered with global publishing platform RebelMouse to maximize the reach and impact of Worldcrunch’s unique multilingual coverage of the war in Ukraine.

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. The boost is a testament both to the rising interest in global affairs in light of the war in Ukraine and to the technology now powering its journalism.

The crisis in Ukraine, like the COVID-19 pandemic, has been a reminder of the importance of international affairs and the need to offer new ways to cover it. Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English.

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