The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.


WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

RebelMouse was built to keep up with the speed of the tech giants. We have automatic import tools and a distributed team on a centralized platform so we can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

That's because it's modern and adapted to look, work, and feel like social. The editorial tools are super slick and linked to social so you can seamlessly publish to Instant Articles, AMP, Apple News, Twitter, Facebook, etc., all during the content creation process. Readers stay longer, read more, and share more.

For example, Facebook recently eliminated the ability for publishers to edit the OG metadata and image that populates when sharing articles. Your social schedulers won't be able to let you edit any teaser features either. RebelMouse gives you back this control. We have a simple bookmarklet in our Entry Editor that allows your social team to easily modify the headline, image, and description of an article. You can optimize how a story looks every times it's shared, and it all remains 100% compliant with how you've been publishing all along.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

At a starting price of $500 a month per site, why wouldn't you leave your insecure, clunky WordPress instance? Get your content marketing team building into the future today.

Here are just some of the brands we power:

United Airlines

As one of the most recognized and established global brands, United Airlines understands how effective content can be at attracting, engaging, and converting audiences — when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and user-generated content (UGC) in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year. Powered by RebelMouse.

BlackRock

BlackRock relies on RebelMouse for a simplified app that meets the needs of the financial industry. RebelMouse native apps provide BlackRock with a way to provide personalized news to investors based on the country they live in. The apps are optimized and available for mobile and tablet. The BlackRock app also leverages the benefits of core offline caching technology to enable easy reading for users.

PowerToFly

RebelMouse powers PowerToFly, which connects powerful women in tech with the jobs they deserve. The new media company launched in 2014 as a recruiting platform to source female engineers and place them in careers that promote a work–life balance, usually on a fully remote team. RebelMouse delivers PowerToFly with a robust but simple site for them to connect easily with women in workforces all over the world.

Why Big-Name Brands Choose RebelMouse

RebelMouse was born in the age of social, not before it. We're a refreshing option for brands who are looking to create relevancy in the social ecosystem and better connect with their core audiences. Within our Entry Editor is a content assembler, which breaks down articles into pieces of micro content. These bite-sized pieces can then be easily supported with influencer-focused social content to bring a new dimension to every story. These micro pieces of content — we call them particles — are then supported for social success even before the publish button is clicked.

If your brand already has great content, or needs to adapt to the new social landscape, RebelMouse is also a creative agency that can keep up with the trends for you. We have experts all over the world that help our clients with everything from content optimization and social strategy to configuration for essential publishing tools like Facebook Instant Articles + Google AMP.

Elevate your brand to the same space occupied by new media companies currently enjoying high engagement and meaningful traffic. Join RebelMouse today.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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How COVID-19 Has Changed Four Key Components of Marketing

Picking up the pieces and the importance of building trust in a pandemic

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

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Explore Careers at RebelMouse

Join RebelMouses's modern and distributive workforce responsible for the websites of media powerhouses, including legacy brands like United Airlines and new media darlings like PAPER Magazine and Protocol.

If you feel like you've never quite fit into boxes or labels within the tech space, we want to hear from you. Built on a foundation of site performance, our cloud-based platform reaches 50+ million people a month with an always-modern approach to product and strategy.

Our fully remote team spans 25+ countries and has very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match.

RebelMouse is dedicated to pursuing inclusion for all individuals, regardless of their gender identity, sexual preference, ethnicity, religion, age, or disability. We work hard to form meaningful relationships beyond our platform, and it's this passion that has formed what is now a diverse software company and creative agency that's bucking industry norms. For us, diversity is a company pillar, not just a statistic.

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