Content Strategy

The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.


WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

RebelMouse was built to keep up with the speed of the tech giants. We have automatic import tools and a distributed team on a centralized platform so we can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

That's because it's modern and adapted to look, work, and feel like social. The editorial tools are super slick and linked to social so you can seamlessly publish to Instant Articles, AMP, Apple News, Twitter, Facebook, etc., all during the content creation process. Readers stay longer, read more, and share more.

For example, Facebook recently eliminated the ability for publishers to edit the OG metadata and image that populates when sharing articles. Your social schedulers won't be able to let you edit any teaser features either. RebelMouse gives you back this control. We have a simple bookmarklet in our Entry Editor that allows your social team to easily modify the headline, image, and description of an article. You can optimize how a story looks every times it's shared, and it all remains 100% compliant with how you've been publishing all along.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

At a starting price of $500 a month per site, why wouldn't you leave your insecure, clunky WordPress instance? Get your content marketing team building into the future today.

Here are just some of the brands we power:

United Airlines

As one of the most recognized and established global brands, United Airlines understands how effective content can be at attracting, engaging, and converting audiences — when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and user-generated content (UGC) in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year. Powered by RebelMouse.

BlackRock

BlackRock relies on RebelMouse for a simplified app that meets the needs of the financial industry. RebelMouse native apps provide BlackRock with a way to provide personalized news to investors based on the country they live in. The apps are optimized and available for mobile and tablet. The BlackRock app also leverages the benefits of core offline caching technology to enable easy reading for users.

PowerToFly

RebelMouse powers PowerToFly, which connects powerful women in tech with the jobs they deserve. The new media company launched in 2014 as a recruiting platform to source female engineers and place them in careers that promote a work–life balance, usually on a fully remote team. RebelMouse delivers PowerToFly with a robust but simple site for them to connect easily with women in workforces all over the world.

Why Big-Name Brands Choose RebelMouse

RebelMouse was born in the age of social, not before it. We're a refreshing option for brands who are looking to create relevancy in the social ecosystem and better connect with their core audiences. Within our Entry Editor is a content assembler, which breaks down articles into pieces of micro content. These bite-sized pieces can then be easily supported with influencer-focused social content to bring a new dimension to every story. These micro pieces of content — we call them particles — are then supported for social success even before the publish button is clicked.

If your brand already has great content, or needs to adapt to the new social landscape, RebelMouse is also a creative agency that can keep up with the trends for you. We have experts all over the world that help our clients with everything from content optimization and social strategy to configuration for essential publishing tools like Facebook Instant Articles + Google AMP.

Elevate your brand to the same space occupied by new media companies currently enjoying high engagement and meaningful traffic. Join RebelMouse today.

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