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Building the Biggest New Media Properties of Our Times

RebelMouse has a unique and ever-growing advantage through the mix of technology we've built, the amount of sites we power, and the relationships we have with our clients. We built off the founding team's knowledge — from their experience of building HuffPost — to create something truly exciting. Two of the most exciting new media breakout hits — The Dodo and Axios — were built by RebelMouse when they were just ideas. The Dodo now has their claim to fame with one of the most popular videos on Facebook ever, and every month brings in billions of Facebook views. Axios, launched only in January of this year, has become a traffic monster — racking up 80M+ page views a month. Now we've taken on Odyssey Online, and have grown it by 4M new users in the first 45 days alone.

We're not just a technology company, and we're not just a design agency either. We don't only do strategy work by offering advice. We build alongside you — the concepts, ideas, and cultures that can break out to be huge media hits.


It's hard to survive the complex world of media in 2017. Between juggling Facebook's constant algorithm updates, the fake news epidemic, and the competition for ad dollars, success doesn't come easy.

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The great pivot to video, which was really more like a pivot to ad-backed digital media, caused editorial teams to take drastic measures prematurely.

Some media properties are seeing reach and traffic plummet, while others — like Axios — continue to flourish. But it's not luck. Axios and other powerful new media darlings understand that to be successful, you have to adapt and find a strategy that works in the age of social. This means creating a platform that will propel you into the future, and having a partner that can help navigate the acceleration of history.

RebelMouse is that platform and partner.

Our centralized, social CMS was born in the age of social. We're constantly updating, iterating, and helping properties grow at mind-boggling rates. We're experts in content and distribution, and can help you create a sustainable business built with social growth and loyal, lasting communities.

It's how we built the biggest pop culture hits of our time. You can see this clearly with The Dodo, Axios, and the continual growth of Odyssey Online.

Building Massive, Unprecedented Reach: The Dodo

The Dodo revolutionized (and even normalized) the way we share and obsess over animals. You're guaranteed to find a much-needed dose of cuteness scrolling through your Facebook News Feed at any given hour.

And even though tons of media properties look to drive our emotions with animals, few have had the outstanding success that The Dodo has.

Founder Izzie Lerer wanted to create a participatory community platform around animals, so she needed a platform that would make amplifying the social-sharing experience easy to do. RebelMouse provided the foundation for this success.

The Dodo continues to crush it on Facebook with billions of views and shares per month.

Building Loyalty at Scale: How Axios Built on RebelMouse

The Axios founding team had a vision for building a next-generation media site that would not only win in the world of social, but also build real loyalty and a subscriber base.

With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers. Axios was able to work with RebelMouse to build exactly to the vision the founders had when they set off on their journey.

Axios grew rapidly, skyrocketing to 40M+ page views per month just three months after launch. They're also seeing a bounce rate under 15%.

Odyssey Online Transforms Their Technology for Their Next Wave of Growth

Our powerful, data-driven solution, strategy-level consultation, and personal relationships are bringing in game-changing results. After re-platforming with RebelMouse, Odyssey is seeing serious stats.

Within the first month, Odyssey's new users have increased by over 25% — adding nearly two million new users in total. And their story continues to get stronger.

Add your name to the list of influential new media properties — like The Dodo, Axios, and Odyssey — and join RebelMouse. Even if you can't re-platform today, you can take advantage of strategy services from our experts to help guide you toward a path of growth and revenue.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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