Rebel Insights

RebelMouse Clients See Performance Improvement After AMP Optimization

RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:


  • Our developers analyzed key requests that could be merged into one to reduce back-and-forth time between the microservice and the data source. Then, we removed requests that were duplicates or where data could be retrieved through other, more efficient methods.
  • Our developers also reimplemented our stack. This allowed us to decouple the data-fetching phase from the rendering phase, which was causing duplicate requests.
  • The way we receive information from AMP pages was re-engineered so that we can understand it more before starting the rendering phase. This optimizes the way we fetch data for a page.
  • Cache logic was implemented so that we don't refetch data that is unlikely to change across similar requests.

So far, our performance updates have improved average response time on AMP pages for clients across our network. Here's a look at the data just one week after the optimizations were implemented. As you'll see, the average response time began to drop right after the changes were pushed live on September 30, 2021.

average response time amp

  • September 28: 944 milliseconds
  • October 1: 568 milliseconds (-39.8%)

average response time amp

  • September 29: 1,011 milliseconds
  • September 30: 559 milliseconds (-44.7%)

average response time amp

  • September 29: 329 milliseconds
  • October 1: 184 milliseconds (-44.1%)

  • September 29: 426 milliseconds
  • October 1: 266 milliseconds (-37.6%)

  • September 29: 649 milliseconds
  • October 1: 354 milliseconds (-45.5%)

We will continue to monitor the average response time on AMP pages across the sites we power to ensure that the metric continues to improve. If you have any questions about our AMP optimizations, talk to your account manager or reach out to support@rebelmouse.com today.

Not on RebelMouse yet? Request a proposal and let's start working together.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat