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What's Next After Facebook

It's always hard to imagine what is next until suddenly it's dramatically obvious.

It is now completely clear. The first phase of the internet confused freedom of speech with code of conduct. Platforms built through the hard work of good people are being used to spread hate across the world at rates we have never seen before. The largest platforms in the world are now completely toxic. And in our decades of enduring this, the toxicity has become normalized. What women endure online — as an important example — is worth sobbing over (and I honestly hope you do).


Trump is the first Facebook president. He put all of his (and Russia's) campaign money into social. Not only was it immoral for Facebook to take the money of a bully to make their quarter, but they continue to operate a broken paradigm. Trump should have been banned at least five years ago for his abusive bullying online. Now he threatens a nuclear holocaust on Twitter, and Jack Dorsey stays silent.

This is because the platforms of today were built from the ground up on the model of free speech. Which is fine. Those platforms can exist for you to say whatever you want for good or ill. It's not like we can have an enforceable code of conduct for the entirety of the open web. But we can have a code of conduct for the social platforms we choose to use. And the right one will emerge to be a safe place where there is no room for bullies.

Twitter and Facebook have their codes of conduct already in place and have every single reason to ban Donald Trump from using the platforms they worked so very hard to create. After all, the only thing at stake is the tens of millions of lives that will be lost when he uses our nuclear force on an impoverished country, or the fact that he tortures the weak in our very own country — one many generations worked so very hard to build.

I believe culture is malleable. It is ideas that change culture. We have a responsibility to work on spreading the ideas that matter, and to spread them on platforms that value their code of conduct as much as we value our Constitution.

RebelMouse CEO + Founder Paul Berry vocalizes what we were all thinking in May 2017.

The Washington Post releases details on the story four months later.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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