Creators

Take Advantage of Google’s Structured Data for Lead Media + Assembler Videos

Take Advantage of Google’s Structured Data for Lead Media + Assembler Videos

Organize your content for success on search

Google's structured data is a way to organize your content so that it provides additional information to Google's site crawler. The descriptive data allows Google to more effectively index your site for search. On the RebelCMS, we make it easy to add structured data to your content and videos.

Now, we offer the ability to apply structured data when your lead media is a video:

Example of a lead media video from RebelMouse-powered Tomorrow Unlocked.

With structured data for lead media videos, we can provide important details to Google's crawler about the video, including the description, thumbnail URL, upload date, and duration, by marking up your video with the @type VideoObject.

You can easily check it on any article that has a video in the lead media of an article using a structured data testing tool:

Below is a screenshot from Google's own Structured Data Testing Tool. As you can see on the right-hand side, the article is split into two @types: NewsArticle and Video Object.

If you expand VideoObject, you can see the structured data specific to the video in the article:

Structured data for lead media videos is also supported by AMP. It's important to note that this is only for videos that are added to your article using a link — from sources like YouTube, Facebook, or JW Player — and does not apply to videos that are embedded directly.

If there's no description for your lead media video, our platform will pull from metadata information contained within the article where available. Below is the order in which we pull from these other data points. If the first option is blank as well, we pull the data from option two instead, and so on until we're forced to default to option four.

  1. A brief description from the article's body (This is the same meta information that's used for social sharing.)
  2. The subheadline of the article
  3. The caption from the video
  4. Your site's name

Structured Data for Assembler Videos

The same workflow applies for videos in RebelMouse's Particle Assembler. Any video added to a particle will be automatically marked as @VideoObject. It's important to include the same descriptive properties for your video as listed above, otherwise Google may not be able to extract enough information about the video to index it properly.

Here's a screencast of what the markup looks like:

If you have any questions about structured data for lead media videos, email support@rebelmouse.com or talk to your account manager today.

Related Articles

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat