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Stay on Top of Data With Google AMP Linkers

Google Accelerated Mobile Pages (AMP) has a new feature called AMP Linker, which helps keep user sessions in sync.

It works by appending outgoing links from the AMP cache with parameters such as AMP Client ID in a URL parameter. On the receiving side, your analytics provider consumes the parameter and records it as a first-party cookie.


Here's a URL example:

https://destination.com/checkout?_foo=1*19eaxqc*bar*V2dj…eHZKYg

As users demand better privacy controls, browser vendors have started responding with defaults that partition cookies. This means that traditional approaches of relying on third-party cookies for measurement won't work moving forward.

AMP articles are often served from an AMP Cache, and the ability to maintain a session by using a third-party cookie allows publishers to remember user settings and preferences even when users move between the AMP cache domain and the publisher's domain.

Whitelist the Domains You Link To

Domains that you link out to need to be whitelisted to get a parameter to track the journey. Click here to learn more.

For the time being, you will need our help to add these whitelisted domains to the back end of RebelMouse. Then, our team will create a JSON string that looks like the following:

{
  "googleanalyticsRM":{
    "enabled":true,
    "destinationDomains":[
      "example.com"
    ],
    "proxyOnly":false
  }
}

So please email support@rebelmouse.com with the list of domains you want to use with AMP Linker, and our developer team will configure your site's settings for you.

Web Analytics Vendors That We Support

  • Adobe Analytics
  • Chartbeat
  • Comscore
  • Google Analytics
  • Nielsen
  • Omniture
  • RebelMouse Native Stats

Please reach out to support@rebelmouse.com with any other questions you may have.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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