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The Winding Road of Social Video Strategy

The Precarious Pivot to Video

Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News.

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Easily Snap RebelMouse Into Slack

RebelMouse offers a Slack integration that allows you to sync your editorial process with Slack's notifications. We can set up three events that trigger notifications:

  • Changed stages in the editorial process
  • Edited a post
  • Published a post
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A Seamless Transition: Introducing RebelMouse to New Team Members

Behind every site powered by RebelMouse, there's a team of dedicated content creators, storytellers, developers, and leaders who are working to make sure their site is growing and flourishing. Sometimes, these teams fluctuate as new members join and others leave.

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How to Use Variables to Set Colors Across Your Site

Why This Is Important

You can easily set colors for every element of your site on RebelMouse, including the color of your text, links, and headlines. Usually there's a set of 2–3 colors used across a site. But instead of hardcoding the color on every element, you can use variables to make it so that if a color needs to change, you can update it in one place instead of everywhere — making future maintenance easy.

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Learn More About RebelMouse’s High-Performing Infrastructure

To ensure every site powered by RebelMouse is high performing, secure, and optimized for user experience, we only use the best and most reliable methods to host our infrastructure. Here's a detailed look at some of the services and security measures we use every day to secure maximum stability and security for each of our sites.

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