Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.
Users and publishers alike have eased up on platform dependency, and creating an unobtrusive, user-friendly ad environment can be achieved without spending a lot of money on developers.
At RebelMouse, we've mastered the art of ad integration, usually with very little interruption to page speed, performance, or experience. Here's an overview of how our platform integrates ads, both big and small: