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New! Multiple Conditional Content Element for Layout Creation

If you're familiar with our Layout & Design tool, then you know it's comprised of columns, rows, and different sets of elements that can be nested inside each other. There are also Conditional Content elements, which allow you to set IF statements that display elements based on conditions you define.

For example:

IF the site is rendering on mobile, show four posts.
IF the site is rendering on desktop, show eight posts.

We've now upgraded this feature to make it even more comprehensive:


Multiple Conditional Content Elements (New!)

The new Multiple Conditional Content element lets you add an Otherwise element to your statement that defines what happens when the first condition isn't met. Think of it as: If not this, then that.

Set Conditional Statements by Author

If you need sponsored or branded content to be shown when a specific author is the owner of a post — or in their profile pages — you can adjust conditions to match that user.

For example:

IF the Author is Dan Ackermann, show Ad_1.
IF the Author is Ana Santopinto, show Ad_2.

OTHERWISE (if it's neither of the aforementioned authors), show Ad_3.

Set Conditional Statements by Section

In the same dropdown menu where you can choose from authors for your statement, you can also select a specific Section as a condition.

For example:

IF the Section is Phelps, show Phelps_Image.
OTHERWISE, show four posts from Most Read.

Set Conditional Statements by Logged-in or Logged-out Users

Conditional statements can be based on whether a user is logged in or out. This gives you the ability to fully customize how a page looks based on whether the user is a member of your community, a writer, an administrator, or a a non-subscribed member.

This feature allows you to personalize their content, much like a news feed, when you have the Community Signup feature enabled.

A fantastic example of this is My Recipe Magic, where you can sign up as a member of the community and follow other members. Then, your profile stream and home page content will adapt based on who you've chosen to follow, just like Facebook's News Feed.

Set Conditional Statements by Post Page

You can determine whether you want something to only show up when a Post Page is being viewed. This can be helpful for newsletter modules, specific ads in sidebars or right rails, and pretty much any other specific setup you want to have.

On this example Post Page, we've set the conditional statement to always display the message "HELLO I'M THE POST PAGE."

Navigating anywhere else, such as the home page or a Section Page, displays "I AM NOT A POST PAGE!" instead.

Set Conditional Statements for Otherwise Elements

We don't support negative (or "not") conditions inside the Multiple Conditional Content element, but you can set a desired negative result by defining the rest of the items.

For example, if you want to show something on all pages that are not a specific Post Page, you can define that Post Page, and then nest the rest inside of an Otherwise element.

If you have any further questions, you can reach out to support@rebelmouse.com or your dedicated RebelMouse Account Manager!

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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