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PSA: You Could Lose Access to Instant Articles Monetization

Facebook recently updated their Monetization Eligibility Standards, and is now cutting access to monetization features for Instant Articles on Pages that are currently violating the new guidelines.


The move comes in response to the current investigation into Russia purchasing Facebook ads to meddle with the 2016 U.S. presidential election. To further prevent this kind of behavior, the platform is responding with a stricter approval process for ads.

The platform says it's using automated and manual screening methods to find content that is no longer eligible for their monetization program. Violations include:

  • Misappropriation of Children's Characters
  • Tragedy & Conflict
  • Debated Social Issues
  • Violent Content
  • Adult Content
  • Prohibited Activity
  • Explicit Content
  • Drugs or Alcohol Use
  • Inappropriate Language

For more information on what the updated Content Guidelines for Monetization entail, click here. If your Page has been flagged as having inappropriate content that violates the new guidelines, you'll see the following message upon entering your Page:

If you believe your content should still be eligible for monetization — or you've already corrected the violation(s) in your content — you can submit an appeal here to have your monetization features reinstated. Facebook advises you to submit only one appeal at a time.

How RebelMouse Can Help

Every time Facebook implements a big change like this, it can be hard to navigate. For many Facebook Pages, it can even feel like your livelihood is on the line.

At RebelMouse, you are not alone. We continuously monitor data for all of the sites we power to help our clients understand why they may have been flagged for a monetization violation, and what they can do to get back control and avoid getting flagged in the future.

We're one of the few, if not only, creative agencies that has access to data across a ton of properties and media sites. This means we can better anticipate any potential disruptions in our clients' path to growth, amend them, and move forward with creating meaningful (and monetizable!) content.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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