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LinkedIn’s Algorithm Makes User-Friendly Shift, Referral Traffic From SmartNews Soars

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. The same can be said for LinkedIn's changes to its advertising offering, with the introduction of Facebook-esque video and carousel ads in 2018, followed by the addition of interest targeting and lookalike audiences this year. Now the platform has provided more insight into their larger plan with details around an algorithm change that has taken course over the last 12–18 months.


Inside LinkedIn's New Algorithm

According to Axios, LinkedIn has made adjustments that will prioritize users over brands, giving more voice and opportunities to personal profiles. Internal research found that most of the engagement on the platform was attributed to the top 1% of power users, so these latest changes aim to level out the field.

This means LinkedIn's algorithm will prioritize content that is likely to spark engagement among users via comments and reactions. Posts from people within a user's network, or highly targeted to a user's interests, will be elevated in the feed. The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions.

Read more about LinkedIn's new changes on Axios.

What the Latest From LinkedIn Means for Publishers

While some of LinkedIn's latest updates may mimic Faebook's News Feed, the deeper algorithm changes are also familiar. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data.

The pivot to a more niche-focused feed should help LinkedIn achieve what Axios calls "high-level engagement," meaning simply that users are more likely to interact with content that resonates with them versus a singular voice from a brand or publisher trying to communicate effectively to a massive audience.

Publishers See SmartNews Referrals Soar

Nieman Journalism Lab reports that publishers have seen an increase in referral traffic from the news app SmartNews. Data provider Parse.ly found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks.

SmartNews is unique because, unlike LinkedIn's recent changes, its algorithm is entirely focused on news discovery rather than niche audience targeting. While the app will deliver some curated content based on users' actions, it primarily focuses on delivering the latest headlines in primary news categories like politics, science, and health.

The spike in traffic has given its partners plenty of confidence, according to Nieman Lab. SmartNews now counts 15 million active users daily, and publishers who use the app call it a "set-it-and-forget-it traffic booster."

Parse.ly's data on SmartNews referral traffic.

The next question for SmartNews is whether or not it can maintain its success as a traffic driver and become equally as fruitful with subscriptions. The app currently does not require a login.

Read more about this story on Nieman Journalism Lab.

Why the Success of SmartNews Matters

Subscription-based models have been on the rise for a while now, and the stigma that once surrounded paywalls is slowly lifting. This shift can be credited to Facebook's troubles in 2016 that reduced publishers' dependency on the platforms, as well as a continued focus on user experience.

SmartNews is positioned to deliver the answer readers are seeking: uninterrupted content that's easy to find and easy to consume. While the news app may not focus on personalization like many other platforms, its emphasis on user experience is worth noting for any content strategy.

Similar offerings, such as Flipboard and Pocket, focus more on personalized content, but are still proving to be meaningful content aggregators in 2019. Users are hungry to explore content that's free of disruption.

How RebelMouse Can Help

RebelMouse keeps up with industry insights, including frequent algorithm changes, so our clients can focus on creating and spreading quality content. Our access to massive traffic data allows us to see the impact of trends before they really take shape, enabling our sites to prioritize performance and worthwhile distribution without getting left behind.

If you're interested in learning more about a publishing platform that sets up content for success across site, search, and social, request a proposal today and let's build something meaningful together.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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