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Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.


When media companies make the switch to RebelMouse, they don't just get a complex CMS that has to be manipulated to fit their brand. What we provide instead is a modern publishing system connected to the social web and all of its powerful distribution points. Right out of the box, users are given social amplification options that can be configured and customized immediately without impacting time to launch.

Here's a look at all of the Global Settings every user gets to configure as soon as they make the switch to our platform.

We recently updated the Global Settings in our Layout & Design tool to be much more comprehensive, ensuring it's even easier to configure your RebelMouse site. Previously, our Layout & Design tool controlled the general styling of your pages. But now it's been enhanced to be more robust

A detailed list of all the new settings available can be found below:

  • Typekit ID: Typekit is a service provided by Adobe that offers users a library of high-quality fonts. With RebelMouse, you can use Typekit to add a custom font to your site.
  • Google Fonts: Google Fonts is flexible and free. Simply type the name of your preferred font and add it. Once added, the font name automatically converts to the font style you've chosen so you can see exactly how it will look.
  • Text Color: This sets the main text color for your overall site.
  • Primary Color: This sets the color for your sections and hyperlinked content.
  • Primary Color Hover: This sets the color that appears when you hover over text on your site.
  • Secondary Color: This sets the color for the right-rail headers.
  • Text Font Size: This sets the font size for main body content.
  • Primary Font: This sets the main font for your overall site.
  • Secondary Font: This sets the font for your right-rail content.
  • Background Color: This sets the background color for your overall site.
  • Site Favicon: This lets you upload the favicon you want to use for your site.
  • Twitter ID and Site Name: You can use this to customize your sharing experience on social with a specific Twitter handle/account.

General

Post Custom Fields: Click here for more details on this feature.

Disable Default UTM Parameters: We use UTM parameters for different sharing features. For example, sharing posts to social will make it so that the permalink for the post contains UTM parameters. This means that when a link is clicked via a social post, you will know exactly where the reader came from. Here's an example. (Check your URL bar!)

  • If set to YES, then no parameters will be appended at all.
  • If set to NO, then parameters will be appended to shared posts' URLs.
  • If left blank, then parameters will be appended to shared posts' URLs.

Custom Dimensions for Google Analytics: In this field, you can write a JSON string to determine the value and ID of custom dimensions to output in your site's template, and then passed onto Google Analytics.

Here's an example:

    {
    "postTags":3,
    "postDate":5,
    "postID":2,
    "authorName":1,
    "postSections":4
    }

Browser Back Button Will Go to the Previous Page Instead of the Post: If this option is enabled, it will make your browser's back button go through each URL the user went through while browsing. If it's disabled, one click of the back button will take your users to the previous page, skipping any URLs containing parameters.

Disable Stats Emails:

  • If set to YES, then no stats emails will be sent to administrators (whether daily or weekly stats).
  • If set to NO, then stats emails will be sent to administrators (both daily and weekly stats).
  • If set to engine settings, then stats emails will be sent to administrators (both daily and weekly stats).

Company Name: This sets your brand or company name. This is used in various key places such as sign-up and login screens.

Facebook

Facebook Instant Articles on by Default:

  • If set to YES, the Facebook Instant Articles toggle will be set to "On" by default on new articles.
  • If set to NO, the Facebook Instant Articles toggle will be set to "Off" by default on new articles.
  • If set to engine settings, the Facebook Instant Articles toggle will be set to "Off" by default on new articles.

Facebook App ID: This field is used for inserting your Facebook App's ID. It's absolutely key for getting Instant Articles set up correctly.

  • Example: 5238972XXXXX105

Facebook App Secret Key: This field is used for inserting your Facebook App's Secret key. It's absolutely key for getting Instant Articles set up right.

  • Example: 10f586c1f7e312ebXXXXX9d9283193eb

Facebook Page ID: This field is used for inserting your Facebook Page's ID. It's absolutely key for getting Instant Articles set up right.

  • Example: 36426XXXXX75394

Quantcast ID for Facebook Instant Articles: This ID is used to specifically track page views from Facebook Instant Articles.

Ad Recirculation Placement ID for Facebook Instant Articles: This field is used for inserting a Facebook Ad Network Ad ID.

  • Example: 523897227948105_523897247XXXX03

Further information can be found in this Facebook Instant Articles article.

Add Mid-Article "More From" Links to Facebook Instant Articles: Part of the available Facebook Instant Articles layout, you can include a module that shows "More From... LOVE MEOW," as an example.

Use Facebook Instant Articles:

  • If set to YES, the Apple News toggle will be set to "On" by default on new articles.
  • If set to NO, the Apple News toggle will be set to "Off" by default on new articles.
  • If set to engine settings, the Apple News toggle will be set to "Off" by default on new articles.

Facebook Page Token: This field is used for inserting your Facebook Page's token. It's absolutely key for getting Instant Articles set up correctly.

  • Example: EAAC2DQhMThkBANRMkchZCi4zXc2LaufDZB4K6sTMZCpWLuZBHgx1XXXXXXZA9VHlpRxKKEZCIIzanwNjzP4AAr8TMzKQXxvPtehDYYQ66WnCZAJgfWDwNi0wZBwJHrH2wNdvbH8LyEeEy5KUOu2kW2bmyZCZC4nOHdmWjVxsCc4ZAfwTUvqEsnZAEpQo

Ad Auto Placement ID for Facebook Instant Articles: This field is used for inserting a Facebook Ad Network Ad ID that will repeat itself throughout long articles separated by x number of words.

  • Example: 523897227948105_523897247XXXX03

Further information can be found in this Facebook Instant Articles article.

Title to Be Displayed in the "More From" Field in Facebook Instant Articles: In this field, you can populate the wording you want to be included in the "More From" module.

  • Example: "See More of Our Content" instead of the default "More From" heading.

Use Section Name as the Kicker for Facebook Instant Articles: This feature adds another "subheadline" to your Instant Article before the body starts. The idea here is that whatever you enter will show up as the section's name.

Take Live Facebook Instant Articles:

  • If set to YES, the articles created on RebelMouse will be sent to your Facebook Page's Instant Articles "Publishing Tools" tab and then set to "Live."
  • If set to NO, the articles created on RebelMouse will be sent to your Facebook Page's Instant Articles "Publishing Tools" tab, and then set to "Unpublished."
  • If set to engine settings, the articles created on RebelMouse will be sent to your Facebook Page's Instant Articles "Publishing Tools" tab and then set to "Live."

Apple News

Apple News: Switch ON by Default for All Posts:

  • If set to YES, the Apple News toggle will be set to "On" by default on new articles.
  • If set to engine settings, the Apple News toggle will be set to "Off" by default on new articles.

Apple News API Key: This field is used for inserting your Apple News API key.

  • Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce

Use Apple News:

  • If set to YES, it will enable the Apple News toggle in Entry Editor. You need this activated to use Apple News.
  • If set to NO, it won't enable the Apple News toggle in Entry Editor.
  • If set to engine settings, it won't enable the Apple News toggle in Entry Editor.

Apple News API Secret Key: This field is used for inserting your Apple News API Secret key.

  • Example: fKgq4WQefXXXXXXODe1L8hl

Apple News Channel ID: This field is used for inserting your Apple News API Channel ID. Your Channel ID is the UUID of your channel. You can find out how to retrieve your Channel ID by visiting News Publisher.

Apple News Channel Approved for Publishing:

  • If set to YES, any article with the Apple News toggle set to "On" will be published directly to Apple News.
  • If set to NO, any article with the Apple News toggle set to "On" will be sent as a draft to Apple News.
  • If set to engine settings, any article with the Apple News toggle set to "On" will be sent as a draft to Apple News.

Instagram

Instagram OAuth Client Secret: This field is used for inserting your Instagram Secret.

  • Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce

Instagram OAuth Client ID: This field is used for inserting your Instagram API key.

  • Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce

Twitter

Twitter Consumer Key (API Key): This field is used for inserting your Twitter API key.

  • Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce

Twitter Consumer Secret Key (API Secret): This field is used for inserting your Twitter API Secret key.

  • Example: 1d0811d4-3b63-XXXX-XXXX-a35100add2ce

If you have any questions about your site's global settings, contact your account manager today.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

Keep reading... Show less
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