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When Should You Avoid Google AMP?

We're big fans of Google AMP. The format is key to maximizing your SEO on mobile. It also provides users with a streamlined loading experience that can deliver meaningful ROI.


We love it so much that RebelMouse has a seamless integration with AMP. The unique RebelMouse Layout & Design tool enables users to easily update and edit an AMP-specific page format.

But even though Google AMP is necessary 90% of the time, there are two valid reasons for deactivating it across your site:

1. It's Too Restrictive

AMP has certain limitations when it comes to what CSS it'll allow (that's why it has a validator for its pages). For some projects, these limitations can be too constricting.

If this is the case, AMP can return a lot of errors or not show the type of information or style needed in your articles. This is a valid scenario where you can choose to avoid sending traffic to AMP completely (or partially — like per section, for example).

2. Search Traffic Is Not Your Focus

If your search traffic is negligible and not part of your future, you can choose to deactivate AMP.

Google highly prefers the AMP format, but if search engine traffic is not what your core strategy is focused on, we can help you deactivate it entirely. Some media companies exist solely on social or other outlets for all of their traffic.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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