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When Should You Avoid Google AMP?

We're big fans of Google AMP. The format is key to maximizing your SEO on mobile. It also provides users with a streamlined loading experience that can deliver meaningful ROI.


We love it so much that RebelMouse has a seamless integration with AMP. The unique RebelMouse Layout & Design tool enables users to easily update and edit an AMP-specific page format.

But even though Google AMP is necessary 90% of the time, there are two valid reasons for deactivating it across your site:

1. It's Too Restrictive

AMP has certain limitations when it comes to what CSS it'll allow (that's why it has a validator for its pages). For some projects, these limitations can be too constricting.

If this is the case, AMP can return a lot of errors or not show the type of information or style needed in your articles. This is a valid scenario where you can choose to avoid sending traffic to AMP completely (or partially — like per section, for example).

2. Search Traffic Is Not Your Focus

If your search traffic is negligible and not part of your future, you can choose to deactivate AMP.

Google highly prefers the AMP format, but if search engine traffic is not what your core strategy is focused on, we can help you deactivate it entirely. Some media companies exist solely on social or other outlets for all of their traffic.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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