Building Loyalty: One Viral Moment Isn’t Enough
The Saturation Slowdown
It may not always seem like it, but since there are only so many hours in a day — and so much explosive growth in new media — digital consumption is experiencing a bit of a slowdown.
Publisher Axios (powered by RebelMouse) said the saturated market means that "all of the players in the ecosystem will have to work harder to produce better content and experiences to maintain our attention, whether that be via digital ads, social personalization, algorithms, videos or articles."
And it's true. We now live in an ecosystem where one viral moment isn't enough to gain meaningful awareness for your brand or media company. It takes many shining moments that nurture your followers into a loyal partnership with your content.