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A Rebel's Guide to Building Organic Loyalty

How do publishers battle the platforms? How do they leverage the duopoly to secure revenue and build audiences in 2018?

Organic loyalty isn't a new concept, but it's now more relevant than ever. Publishers who adopted a pay-to-play strategy in 2017 can no longer survive. To make it in media, you must create and nurture deep, meaningful relationships to foster the type of organic growth that brings in real revenue.

In this guide, you'll learn:

  • The origins of organic loyalty and how it can help drive organic growth to monetize content.
  • How to identify your audience nucleus and how you can nurture this audience to build organic loyalty.
  • How to create a more integrated ad approach that coincides with the movement toward an ad-free internet.
  • Which publishers had the most social success in 2017 and how they used organic loyalty to drive real, meaningful engagement.
  • How organic reach and organic loyalty can create revenue-impacting organic growth.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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