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A Rebel's Guide to Building Organic Loyalty

How do publishers battle the platforms? How do they leverage the duopoly to secure revenue and build audiences in 2018?

Organic loyalty isn't a new concept, but it's now more relevant than ever. Publishers who adopted a pay-to-play strategy in 2017 can no longer survive. To make it in media, you must create and nurture deep, meaningful relationships to foster the type of organic growth that brings in real revenue.

In this guide, you'll learn:

  • The origins of organic loyalty and how it can help drive organic growth to monetize content.
  • How to identify your audience nucleus and how you can nurture this audience to build organic loyalty.
  • How to create a more integrated ad approach that coincides with the movement toward an ad-free internet.
  • Which publishers had the most social success in 2017 and how they used organic loyalty to drive real, meaningful engagement.
  • How organic reach and organic loyalty can create revenue-impacting organic growth.

The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.

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The Editor in Chief’s Guide to RebelMouse

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.

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Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team. They are all brilliant people who work closely with our most important clients, as well as our engineering, product, and design teams, to deliver the best sites on the internet. Please join me in congratulating them!

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RebelMouse Featured in Snap's Partner Summit

We are very proud of being an always-modern CMS platform, constantly delivering new features that keep our clients ahead of the curve. So when Snap came to us with a beta program for their Snapchat sharing features for the web, we were immediately all in.

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