Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Building Relationships to Build a Better Future

It's far too easy to get lost in a medley of metrics when you work in digital media. We're guilty of it here too. We harp on client success stories, software updates, audience reach, revenue, and each and every Facebook algorithm update that comes our way all the time.

But there's one thing that really makes us tick here at RebelMouse: The relationships we build with our clients. We pride ourselves on working with brilliant minds as we collectively build a better future through media. We are very open + vocal about our ethics and beliefs here. We fire clients whose morals contradict ours, and hire those whose we support. It's part of what makes it easy to get up and work toward a better future each morning.

This post is dedicated to our beautiful clients, and the love we have for each other. To hear a client sing praise about their appreciation for a Rebel team member gives us just as many goosebumps as seeing an entirely green Google Analytics home page. So here are a few stories that gave us all the feels this week at RebelMouse:

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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