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Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team. They are all brilliant people who work closely with our most important clients, as well as our engineering, product, and design teams, to deliver the best sites on the internet. Please join me in congratulating them!


Sandra Orlic — Chief Creative Officer

I have never in my career met someone with the intellectual and creative capacity of Sandra. Since she began two years ago as an account manager at RebelMouse, literally every client she has worked with has sent me a personal love note about her help and involvement in bringing everything in a project together.

At RebelMouse, creativity is not just something we bring to the table as a service — we enable creativity in your own teams as well. Sandra has proven time and time again to have an inherent talent for bringing out the creative ideas in our clients and our own internal teams. Perhaps more importantly, she is incredibly talented at turning creative ideas into plans that get executed on time.

We believe deeply in continuously iterating based on data, new ideas, and opportunities. Sandra's personal passion and connection with the growth of our clients and our platform has brought happiness to them, to our team, and to me personally. Laughter comes quickly to Sandra and makes what we do fun. When Sandra is in a meeting, I will often hear a lot of giggling from her and others on the call. Nothing is a more wonderful North Star for creativity than happiness and laughter. These are only possible when everyone feels safe, comfortable, oriented, and enabled.

Soo Youn Lee — Director of Enterprise

Soo has been with RebelMouse for four years, and during her time she has focused most of her work on United Airlines, a flagship client of our company. Soo has a deep understanding of not just our platform, but also how to coordinate large-scale custom developments for the Fortune 500.

She is a strong communicator with exceptional organizational skills, which results in all of her projects being delivered on time. With a keen eye for design, she works closely with our clients and design team on translating ideas and visions into wonderful designs.

RebelMouse helps brands become new media companies, and there is nobody in the world better than Soo at getting on the ground to make it all come together to move the needle.

Amanda Alves — Director of Technical Account Management

Amanda joined RebelMouse one year ago. From the very first week on the job, we could tell Amanda was special. Not only was she taking projects live that very same week, but her passion for teaching and building community was clearly exceptional.

Amanda truly understands our platform and how it can be customized, and she understands the code and approaches it takes to get it done in a way that results in exceptional page speed scores and high-quality code.

She is a gifted and talented teacher, and under her leadership the technical account management team finds support and enablement, as well as a leader who can roll up her sleeves and help everyone meet deadlines. She won both my and all of her clients' respect immediately, and the whole team at RebelMouse thinks the world of her.

Adam Taylor — Director of Rebel Support

Adam has been an account manager at RebelMouse for two years. During his time here, he has worked with a wide variety of clients, ranging from the Fortune 1000 to large-scale media companies to non-profits making the world a better place.

He has a deep understanding of how our platform can be used strategically to accomplish goals, and how it can be customized to match the exact requirements of our clients.

RebelMouse as a platform has grown substantially since its nascent days. We now reach over 50 million people a month and have one of the largest site networks in the world. Having Adam lead the team that directly helps support our clients through their many years on our platform is a very exciting step for us as a company.

Thank You for Your Support!

To all of our many clients: Thank you for believing in us. Thank you for believing in a company run by a trans founder and CEO, for believing that women belong in tech and strategy, and for allowing us to help your business thrive. Thank you for believing in a company which proudly has no office and is enabling brilliant people across the globe to help you grow your business.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop
Rebel Insights

Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch.

What’s an LCP score? The LCP metric is one of Google’s Core Web Vitals that determines your site’s performance. A page’s LCP score is determined by how long it takes Google to load the "above the fold" content of your site. This includes all content in the first viewport of a page, such as images, fonts, ads, and embeds. Click here to learn more.

Since SXG uses a cache to prefetch content that has been cryptographically signed by the origin, it helps speed up cross-origin navigations from referrer sites while also ensuring that pages remain unaltered and properly attributed, according to Google. To put it more simply, in certain browsers, the referrer site (Google) and destination site (your page) share cached information which increases your site’s ability to load quickly.

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RebelMouse’s Technical SEO Influencer Program
Rebel Insights

RebelMouse’s Technical SEO Influencer Program

If you’re a search engine optimization (SEO) expert, we know you can do a stellar job of juggling a lot of tasks. That’s because there’s no magic key to unlocking a winning search strategy. High performance on search requires a deep understanding of how Google indexes and ranks content, as well as the flexibility to adapt to its frequent changes.

Today, SEO professionals aren’t just amazing content marketers. They double as savants when it comes to the technical aspects of SEO, which is often a piece of the puzzle that gets overlooked. If you are an SEO consultant, you know how frustrating it can be to make important suggestions to clients that never get implemented, and often, it’s the same problems over and over.

That’s why RebelMouse has decided to launch a Technical SEO Influencer Program to help SEO experts get access to the right technology that better showcases their talents. We know that you can do more for your clients on the right platform, and that’s where RebelMouse comes in.

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