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SameSite Cookies: What You Need to Know

Browsers implement a new cookie attribute to preserve user privacy

In 2020, consumer privacy is a top priority for every publisher, and that includes many changes to how cookies are used all over the web. Among these new standards is the release of a new attribute called SameSite cookies, which will be implemented across most browsers, including Google Chrome, Firefox, and Microsoft Edge.


Released by Google, SameSite cookies will control whether or not a cookie is sent with requests. Here's a good explanation of what this means from web.dev:

Each cookie is a key=value pair along with a number of attributes that control when and where that cookie is used. You've probably already used these attributes to set things like expiration dates or indicating the cookie should only be sent over HTTPS. Servers set cookies by sending the aptly named Set-Cookie header in their response.

The cadence for the cookie looks like this:

SameSite=[None|Lax|Strict]

Here's an example of how SameSite cookies are used, also from web.dev:

Say you have a blog where you want to display a "What's new" promo to your users. Users can dismiss the promo and then they won't see it again for a while. You can store that preference in a cookie, set it to expire in a month (2,600,000 seconds), and only send it over HTTPS. That header would look like this:
Set-Cookie: promo_shown=1; Max-Age=2600000; Secure

The new attribute will impact ad providers, tracking systems, and anybody who uses third- party cookies. There are three instances where the use of SameSite cookies is particularly important:

Ad Providers and Tracking Systems: If you're running ads on your site, you will need to confirm with your ad providers that they're ready for the SameSite cookie update. Most large ad networks will likely already have it implemented.

Your Custom Code: If you want others to have access to any cookie you set from your own JavaScript code, then make sure you add SameSite=None and Secure attributes to it. Click here for more information.

RebelMouse Cookies: We've already implemented this update across our platform. All the cookies on the RebelCMS, with the exception of the authorization cookie, are set to SameSite=None.

If you have any questions about the SameSite cookie update, email support@rebelmouse.com or talk to your account manager today.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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how to set up google publisher center
Rebel Insights

A Guide to Google's Publisher Center

May 2022 Update: Looking to set up Publisher Center?

Navigating critical tools for your organization on your own can be treacherous. RebelMouse has built a platform infrastructure that exceeds the digital publishing industry’s standards, while simultaneously cracking the code on Google's algorithm puzzles. Our platform is designed from the ground up to empower users of every skill level to build sites that perform well against Google’s Core Web Vitals, which means better organic reach, search returns, and visibility. In fact, Google recently featured RebelMouse on its web.dev blog to highlight how our performance optimizations nurture user loyalty and engagement. We provide the tools and information that unlock sustainable growth and revenue, and we outperform other industry leaders on site, search, and social. Let's start working together.

In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. Officially called Publisher Center, Google has created an enhanced user experience and expanded set of functionalities that easily allow any publisher to manage content across multiple properties on Google News.

One of the many great new features Publisher Center offers is the ability to manage multiple sites simultaneously under one organization, as well as the ability to switch between more than one organization.

This makes managing many sites across multiple organizations a snap.

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Engagement on the Rise: Why It’s Your Ticket to Loyalty
Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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