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SameSite Cookies: What You Need to Know

Browsers implement a new cookie attribute to preserve user privacy

In 2020, consumer privacy is a top priority for every publisher, and that includes many changes to how cookies are used all over the web. Among these new standards is the release of a new attribute called SameSite cookies, which will be implemented across most browsers, including Google Chrome, Firefox, and Microsoft Edge.


Released by Google, SameSite cookies will control whether or not a cookie is sent with requests. Here's a good explanation of what this means from web.dev:

Each cookie is a key=value pair along with a number of attributes that control when and where that cookie is used. You've probably already used these attributes to set things like expiration dates or indicating the cookie should only be sent over HTTPS. Servers set cookies by sending the aptly named Set-Cookie header in their response.

The cadence for the cookie looks like this:

SameSite=[None|Lax|Strict]

Here's an example of how SameSite cookies are used, also from web.dev:

Say you have a blog where you want to display a "What's new" promo to your users. Users can dismiss the promo and then they won't see it again for a while. You can store that preference in a cookie, set it to expire in a month (2,600,000 seconds), and only send it over HTTPS. That header would look like this:
Set-Cookie: promo_shown=1; Max-Age=2600000; Secure

The new attribute will impact ad providers, tracking systems, and anybody who uses third- party cookies. There are three instances where the use of SameSite cookies is particularly important:

Ad Providers and Tracking Systems: If you're running ads on your site, you will need to confirm with your ad providers that they're ready for the SameSite cookie update. Most large ad networks will likely already have it implemented.

Your Custom Code: If you want others to have access to any cookie you set from your own JavaScript code, then make sure you add SameSite=None and Secure attributes to it. Click here for more information.

RebelMouse Cookies: We've already implemented this update across our platform. All the cookies on the RebelCMS, with the exception of the authorization cookie, are set to SameSite=None.

If you have any questions about the SameSite cookie update, email support@rebelmouse.com or talk to your account manager today.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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An Important Note on Site Quality From Google’s Search Expert
Rebel Insights

An Important Note on Site Quality From Google’s Search Expert

Do you ever wonder if a few typos can impact your site’s search performance? According to Google’s Search Advocate John Mueller, it takes more than just a few grammatical missteps for Google’s crawler to determine your site’s quality.

During a New Year’s Eve Office Hours hangout, Mueller said that if certain portions of a website are deemed low quality, it can negatively impact the site’s search ranking overall. A good example of this is a site that has different language versions within the same domain. If the site has a French-language version that is made up of quality content, but the English translation isn’t up to the same standard, the ranking of the French version of the site could be negatively impacted.

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what is google search console insights
Rebel Insights

Fuel a Data-Driven Content Strategy With Google Search Console Insights

At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.

That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:

  • What are your best performing pieces of content?
  • How are your new pieces of content performing?
  • How do people discover your content across the web?
  • What do people search for on Google Search before they visit your content?
  • Which article refers users to your website and content?
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