Rebel Insights

United Hurricane Relief Campaign

United Hurricane Relief Campaign

Background

United Airlines has worked with their customers, employees, and MileagePlus members to launch a CrowdRise fundraising campaign which has already raised a total of more than $2.8 million to support their humanitarian aid and disaster relief partners: Airlink, the American Red Cross, Americares, Operation USA, the Greater Houston Community Foundation, and the Humane Society International. United has also partnered with Chase card services to provide additional bonus miles to members who donate to those organizations, and has agreed to match the $300,000 in relief already raised for both Hurricane Harvey and Irma. So far, United has committed over seven million bonus miles to their customers who have made donations.

RebelMouse powers United's content hub. Together, we were able to quickly make changes and integrations that highlighted and amplified United's efforts. Our creative agency was able to do the design and coding, as well as work with the (fabulous) CrowdRise team to bring the integration together in a matter of hours.

RebelMouse also worked to create a mobile and accessibility compliant data view of the impact on flights from the hurricanes.


Integration Work

The integration was done to highlight the campaign on the front page and build a beautiful landing page for the efforts, including a module that featured the work across the site.

Our design team worked with the engineering team once we understood the data and API options for CrowdRise. We were then able to turn over the idea from design to live in no time at all.

Integrated into the home page:

On the article page, we merged two CrowdRise donation widgets and made it a native, custom-styled integration on the site:

RebelMouse Proactively Reacts

We love working with our clients. We have the DNA of a news team and work on campaigns with the urgency of an organization covering breaking news and events. We cover social, web, and also monetization. We have the full-stack team, from audience development to design and development, to partner with brands and highlight the amazing work your teams are doing.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat