While traditional media was a monologue, Nukta understands that digital media is a conversation. Telling the whole story is what sets this media brand apart, and their local perspective makes all the difference when covering stories from the Middle East and East Asia.
Launched in late 2024, Nukta’s editorial team is producing deeply reported stories that resonate across borders. Their short-form video content on TikTok is consistently going viral. And their platform, built in partnership with RebelMouse, is custom engineered for speed, quality, and trust.
We’re proud to partner with Nukta as they build one of the most ambitious new media brands in the region. This is what they’re doing differently, and why it matters.
Built by Journalists, Not Just Technologists
At a time when many newsrooms are shrinking, Nukta is growing while maintaining editorial values at its core.
Founded by veteran journalist Kamran Khan, Nukta is powered by a team that includes some of the region’s most respected editorial leaders, including Amber Rahim Shamsi, Faisal Aziz Khan, and Jahanzaib Haque, including strong growth for Nukta led by their Chief Growth & Partnerships Officer Ali Rizvi.
This is a newsroom that takes authorship seriously by bringing a comprehensive view of the world to their audience. The company prioritizes original reporting on region-specific content and supports it with global content from leading news agencies. Nukta understands how trust is earned: one byline, one headline, one quote at a time.
Their coverage of the murder of TikToker Sana Yousaf is a recent example. Most outlets repeated wire-service headlines. Nukta went further. They spoke directly to her family. They filmed interviews. They published thoughtful, empathetic reporting. Their work sparked meaningful public conversation on TikTok, on LinkedIn, and on the ground.
A Video Strategy That Prioritizes Credibility and Reach
@nuktapakistan, their account covering Southeast Asia on TikTok, has already surpassed 400K followers and 3.9 million likes, but this isn’t about vanity metrics. Nukta’s video segments consistently land because they’re clear, culturally fluent, and rooted in facts.
Their video content is about meeting users where they are, with editorial quality that stands out in the feed. It’s not easy to balance news integrity with social virality, but Nukta is proving it can be done, and done well.
RebelMouse’s publishing tools help their team scale content seamlessly across their digital assets. But what makes their video work shine is the story beneath each frame. It’s reporting first and production second. That’s a rare mix in this space.
A Custom Platform in Under 10 Months
We first started working with Nukta when the idea was still on paper. Ten months later, they had:
- A fully redesigned mobile-first experience
- A high-speed custom CMS powered by AI and built for editorial velocity
- OTT-ready 4K video infrastructure
- Deep integration across short-form platforms, with SEO and structured data optimized from day one
The product build moved fast, but it never compromised on quality.
Seen and Celebrated Across the Region
In March, Christopher Anderson, our Chief Strategy Officer, joined Nukta’s launch event in Dubai. A short while later, they celebrated a major milestone: 1+ million users per month.
Nukta is building a media brand that goes beyond content delivery. It’s editorial infrastructure that’s designed for speed, optimized for trust, and anchored in values.
What Happens Next?
We believe the future of news isn’t just global, but also hyperlocal, multi-format, and authored by people you trust. Nukta’s newsroom is writing that future in real time. This is what a modern media brand can look like, and RebelMouse is honored to help build it.
