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Exposing Tags: How It Works and Why You Should Do It

Tagging is an important part of the editorial workflow for two main reasons: SEO organization and an intuitive taxonomy for your content.

In terms of your site's architecture, tags create structure without requiring explicit sections. This can be helpful if you want to add some organization to your site without making official sections. See this article for more information on using tags to create structure.

But most importantly, tagging is vital because of its role in SEO. When you expose tags in a post, it tells search engine crawlers what's on the page. The crawlers then see your page as useful and relevant, and reward you by improving your rank for targeted SEO search phrases. Tags add more context and expose more content to be crawled. This was effective for our founder and CEO Andrea Breanna when she was CTO of The Huffington Post.


Tagging is also important for using our Discovery tool to expand your reach on social and leveraging a universe of creators.

How to Expose Tags

There are two ways to expose tags.

For the first method, start by locating the Lead Media element of your Post Page layout in the Layout & Design tool. Then, open up the Element Order menu in the Properties card to the right:

Locate the Tags element and change it from "Hidden" to an orientation that works for you, such as "Bottom":

Now you should see the tags exposed in your post pages:

For the second method, simply add a Post Content element to your page and change the element to "Tags":

Using this second method is nice for when you want additional customizability for your page layout.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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