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RebelWebinar #4 | Mastering Syndication

RebelMouse and MediaFeed held a joint webinar on content syndication with a special focus on MSN on April 23, 2025 at 1 p.m. ET.

This webinar was presented on April 2025, with hosts including Michael (President and Founder, MediaFeed), Anna (Director of Client Success, MediaFeed), and Zelle (Director of Digital Strategy, RebelMouse).

Key Takeaways from the MSN Syndication Webinar

Content Syndication Fundamentals

Content syndication is the strategic distribution of your content across external platforms and networks
It works through feeds that distribution channels display on their platforms, maintaining attribution and linking back to your site
Understand the distinction between editorial vs. advertorial content, and syndication vs. guest posting approaches

Benefits of Content Syndication

Expands audience reach beyond existing channels
Creates traffic resilience by reducing dependence on volatile algorithms
Unlocks new revenue streams without creating additional content
Builds brand authority through wider visibility

MSN Platform Overview

MSN reaches over 1 billion monthly visitors worldwide
Demographics: 50%+ college graduates with 15% more spending power than average
Predominantly 35-55+ age range with equal gender distribution (50% male/50% female)
Heavy weekday/office usage primarily on desktop (less than 10% mobile)
Many MSN users aren't on other platforms (30% not on Facebook, 60% not on Instagram)

MSN Content Formats

Regular articles: For breaking news, evergreen topics, and analysis
Slideshows: Visual content for travel, entertainment, lifestyle, and listicles
Videos: Both embedded in articles and dedicated through MSN Watch platform

Technical Implementation

The RebelMouse Entry Editor simplifies MSN syndication with dedicated fields
Custom Feeds Dashboard allows precise control over what appears in your MSN feed
MSN taxonomy support maps your sections to MSN categories without changing site structure
Special handling for videos (especially YouTube embeds)

SEO Considerations

Evidence shows syndicated content experiences improved search rankings
Client data showed increases in SERPs, backlinks, and keyword traffic
Use canonical tags and proper attribution to avoid duplicate content issues
For best results, make sure original content is indexed first before syndication (especially for non-news content)

Best Practices

Create high-quality, original content with clear, compelling headlines
Use SEO-friendly structure with clear subheadings and concise paragraphs
Include relevant multimedia (images, infographics, videos)
Follow MSN editorial guidelines and policies
Add strategic CTAs to drive further engagement

Learn more about MSN best practices.

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