RebelWebinar #4 | Mastering Syndication

RebelMouse and MediaFeed held a joint webinar on content syndication with a special focus on MSN on April 23, 2025 at 1 p.m. ET.

This webinar was presented on April 2025, with hosts including Michael (President and Founder, MediaFeed), Anna (Director of Client Success, MediaFeed), and Zelle (Director of Digital Strategy, RebelMouse).

Key Takeaways from the MSN Syndication Webinar

Content Syndication Fundamentals

• Content syndication is the strategic distribution of your content across external platforms and networks
• It works through feeds that distribution channels display on their platforms, maintaining attribution and linking back to your site
• Understand the distinction between editorial vs. advertorial content, and syndication vs. guest posting approaches

Benefits of Content Syndication

• Expands audience reach beyond existing channels
• Creates traffic resilience by reducing dependence on volatile algorithms
• Unlocks new revenue streams without creating additional content
• Builds brand authority through wider visibility

MSN Platform Overview

• MSN reaches over 1 billion monthly visitors worldwide
• Demographics: 50%+ college graduates with 15% more spending power than average
• Predominantly 35-55+ age range with equal gender distribution (50% male/50% female)
• Heavy weekday/office usage primarily on desktop (less than 10% mobile)
• Many MSN users aren't on other platforms (30% not on Facebook, 60% not on Instagram)

MSN Content Formats

• Regular articles: For breaking news, evergreen topics, and analysis
• Slideshows: Visual content for travel, entertainment, lifestyle, and listicles
• Videos: Both embedded in articles and dedicated through MSN Watch platform

Technical Implementation

• The RebelMouse Entry Editor simplifies MSN syndication with dedicated fields
• Custom Feeds Dashboard allows precise control over what appears in your MSN feed
• MSN taxonomy support maps your sections to MSN categories without changing site structure
• Special handling for videos (especially YouTube embeds)

SEO Considerations

• Evidence shows syndicated content experiences improved search rankings
• Client data showed increases in SERPs, backlinks, and keyword traffic
• Use canonical tags and proper attribution to avoid duplicate content issues
• For best results, make sure original content is indexed first before syndication (especially for non-news content)

Best Practices

• Create high-quality, original content with clear, compelling headlines
• Use SEO-friendly structure with clear subheadings and concise paragraphs
• Include relevant multimedia (images, infographics, videos)
• Follow MSN editorial guidelines and policies
• Add strategic CTAs to drive further engagement