Close

Copyright © RebelMouse 2019

Follow Us:

Rebel Case Study: The Dodo

For the love of animals, a story of success in distributed content.

In January 2014, Izzie Lerer wanted to transform her love of animals — and animal rights issues — into something positive, informative, and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners, and community members.

RebelMouse's platform was the solution. Lerer launched The Dodo as a participatory community platform — not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary.


Easy-to-♥ Content + Distribution = The Dodo Receives an Average of Four Million Views Each Video!

Videos like "Orphaned Animals Get A Second Chance" and "Dog's Mind Blown By Magic Trick" go viral across platforms daily.

YUP! (From GIPHY) (Here's more information on what it takes to win at distribution.)

Oh, and This Happened: "Granny Orca" Reaches Oceans of People

Every post on The Dodo reaches millions of people. Here's just one example: A story about a 103-year-old Orca whale spotted in the wild. Through the power of content distribution, the story pulled the issue of whales in captivity out of animal rights advocates' circles and into the everyday feeds of the masses.

Thanks to the power of social sharing, "Recently Spotted 103-Year-Old Orca Is Bad News For SeaWorld" reached seven million people.

Read more about this in Business Insider's story, "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years."

Since Launch, The Dodo Has Seen ...

  1. High-paced, sustainable social growth: The Dodo now has 15M unique visitors on site and 100M monthly unique impressions across social platforms.
  2. Breakthrough engagement: The Dodo has a 64% higher Facebook engagement rate vs. BuzzFeed Animals.
  3. A growing number of uber fans and contributors: There have been 100K community signups since launch, and 5K average new signups monthly.
  4. Social activity growth: 419% increase in social shares from petition CTAs in the last three months.
  5. SEO growth: 35% increase in organic search traffic in the last three months; 100% increase since January.

"To power the sharing of stories, pictures, media, anything animal related and to create an unprecedented community we turned to RebelMouse — their publishing platform truly lifts the publishing experience and helps our community and their stories gain the amplification they need to make a difference."

— Izzie Lerer, Founder, The Dodo

Just like The Dodo, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content — turning that into sustainable, high-growth social traffic, and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.

Let's start working together. Request a proposal today to get started.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

Related Articles

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading...

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...
Subscribe to Our Newsletter