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Rebel Case Study: The Dodo

For the love of animals, a story of success in distributed content.

In January 2014, Izzie Lerer wanted to transform her love of animals — and animal rights issues — into something positive, informative, and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners, and community members.

RebelMouse's platform was the solution. Lerer launched The Dodo as a participatory community platform — not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary.


Easy-to-♥ Content + Distribution = The Dodo Receives an Average of Four Million Views Each Video!

Videos like "Orphaned Animals Get A Second Chance" and "Dog's Mind Blown By Magic Trick" go viral across platforms daily.

YUP! (From GIPHY) (Here's more information on what it takes to win at distribution.)

Oh, and This Happened: "Granny Orca" Reaches Oceans of People

Every post on The Dodo reaches millions of people. Here's just one example: A story about a 103-year-old Orca whale spotted in the wild. Through the power of content distribution, the story pulled the issue of whales in captivity out of animal rights advocates' circles and into the everyday feeds of the masses.

Thanks to the power of social sharing, "Recently Spotted 103-Year-Old Orca Is Bad News For SeaWorld" reached seven million people.

Read more about this in Business Insider's story, "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years."

Since Launch, The Dodo Has Seen ...

  1. High-paced, sustainable social growth: The Dodo now has 15M unique visitors on site and 100M monthly unique impressions across social platforms.
  2. Breakthrough engagement: The Dodo has a 64% higher Facebook engagement rate vs. BuzzFeed Animals.
  3. A growing number of uber fans and contributors: There have been 100K community signups since launch, and 5K average new signups monthly.
  4. Social activity growth: 419% increase in social shares from petition CTAs in the last three months.
  5. SEO growth: 35% increase in organic search traffic in the last three months; 100% increase since January.

"To power the sharing of stories, pictures, media, anything animal related and to create an unprecedented community we turned to RebelMouse — their publishing platform truly lifts the publishing experience and helps our community and their stories gain the amplification they need to make a difference."

— Izzie Lerer, Founder, The Dodo

Just like The Dodo, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content — turning that into sustainable, high-growth social traffic, and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.

Let's start working together. Request a proposal today to get started.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

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NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

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How to Add a Title to Section and Tag Pages

Sometimes you might find the need to put a title on a section page. Here's an example:

Here's how to do it:

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Introducing New and Dynamic Styles in Particle Assembler

Content creators are the lifeblood of your web property and their time is precious. That's why at RebelMouse we're always looking to enhance the ways creators can shape their content into dynamic and engaging media.

Our Particle Assembler is an intuitive way to create stunning dev-free designs in just a few clicks. And now Assembler has more styles to make your content pop.

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