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Passing Editorial Tags Into DFP Tags for Ad Targeting

Monetization is a tricky hurdle for every site. On RebelMouse, we try to make every ad feature easy to use, organize, and change if needed. For example, you may have a special editorial section or set of articles that require targeting specific ads, or no ads at all.

By passing editorial tags into your DoubleClick for Publishers (DFP) tags, you can control turning ads on or off, or targeting them for specific campaigns. We have a variable you can invoke and pass into ad tags easily using the {{tags}} and/or {{section}} variables in the custom HTML or ad tags code.

Here's an example in our Layout & Design tool:

Doing that will output the following code to your website:

Using Private Tags

You can also use private tags by implementing the (*) symbol. This will make it so that sensitive content will not show up for your users while still being passed into the ad tag system.

Note: This feature is not yet supported for Facebook Instant Articles or Google Accelerated Mobile Pages (AMP), but it will be in the future.

NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email

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