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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.


Linking and Customizing Sign-up Units for Mailchimp Lists

We have a unique integration with Mailchimp in our Layout & Design tool that makes it easy to plug in a newsletter widget anywhere and then customize it. You can choose which list or group the widget correlates to so that when you start collecting email addresses from sign-ups, they'll end up in the right place in your Mailchimp account.

For Mailchimp Groups or Embedding Custom Mailchimp Sign-up Widgets

You can easily copy Mailchimp newsletter codes for groups and drop them into RebelMouse as custom HTML. The style sheets and CSS needed can be entered as well.

Controlling and Customizing Templates

It's also easy to code your own RebelMouse-friendly template in Mailchimp that uses your site's tags. If you're looking to match the template to an exact RebelMouse post, the template should look something like this:

However, just using RebelMouse tags won't make the final product look completely optimized for Mailchimp. But you can further modify the template using ad tags and Mailchimp's styling tools. You can also populate content with those correct tags by using a daily or weekly newsletter, for example. This is how our example looks:

If you want to customize your daily or weekly newsletter so it looks similar to the template above, follow these steps:

Send the post you want to turn into a template as a campaign draft to Mailchimp. Then, find the post you want to edit in Mailchimp's code editor. It should be sandwiched in between <tr> tags.

Next, edit the image, headline, and description as needed. You can also link out to a post or other content in the same view. Here's how to do it:

Here's a screenshot of the example code in Mailchimp's editor:

Sending a Campaign as a Post

Any article on RebelMouse can easily become a newsletter campaign. You can launch a newsletter right from Entry Editor, and then choose the Mailchimp list, group, or template you want to use.

Here's how it works:

Turn Native, Sponsored Stories Into an Automated Weekly Newsletter

RebelMouse has a dashboard that you can use to configure key newsletter preferences, including any daily or weekly newsletters you may have scheduled through Mailchimp.

Here is a step-by-step tutorial of how to set it up:

Set your newsletter settings in the newsletter dashboard, and make sure to uncheck the field labeled "Send this campaign automatically" for a daily/weekly newsletter so it will be sent as a draft. Make sure you take into account that the send time you choose will be reflected in Mailchimp as well.

In Mailchimp, click on the Campaigns tab, and then click on Draft:

Open your campaign draft in edit mode, and then fill in all the necessary fields, such as sender, subject line, etc.

To add a new sponsored post, you need to find the HTML version of the post (or posts) you're using in the newsletter. This code should be in between <tr></tr> tags. Once located, copy the HTML and paste it where you want to add it in the newsletter:

Now you can begin editing the headline, links, and images of the post's HTML:

Here is how to edit the post link out:

Here's how you can change the image:

And this is how the image looks after you save it:

Here's how to edit the post's headline:

If you want to delete a post, simply delete the HTML version. When your template is ready, you can schedule it for a later date and time or send it right away via Mailchimp.

The same header and footer for your Mailchimp campaigns will automatically carry over as well, which typically includes your social links. If you have any questions about this integration, please contact your account manager.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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